ecommerce marketing | search engine optimization techniques

There have been relatively few case studies that have focused on the direct impact of optimized H1 and H2 tags on search rankings, but occasionally one trickles out that indicates that H1s and H2s directly impact search rankings. Conversely, others have found that simply using bigger fonts for key phrases yielded the same results as using H1s and H2s (which frankly amounts to the same thing, and speaking from experience, it’s a lot easier to just use header tags than manually fiddle with text size, especially since WordPress makes header tags so easy to implement).
In my view, you should study what you are passionate about…not study something because of job prospects….Coming to your question, job prospects are always there, depends on where you study and how well you network….
I bet you were wondering when we’d get to the dog hats! In my example above, the H1 stays in the same vein as the title tag, but targets some secondary language that’s relevant to search queries. Why did I do it that way, you ask?
For some of you this will be obvious, but let’s take a look at where to find the input fields for the post title – the same as the H1 heading – and the SEO title. The post title input field can be found on top of the page or post editor in WordPress.
Your SEO title and your post title both serve a different purpose. In many cases, however, you can use your post title as the base for your SEO title. Yoast SEO will generate a nice SEO title based on your post title. In some cases, you’re better off customizing the SEO title. You can use the magic variables to create that awesome SEO title. We’re currently working on a new and improved interface for these magic variables. In the future, it will become much easier and more intuitive to edit your title. Just a little bit more patience!
In order to position a content piece as an answer to a user’s query, it is good practice to format the H1 tag as a question, and answer that question in the body of the page. Since the launch of Hummingbird, I have taken note of an influx of top search results containing a question in the H1 tag. Although this is not a scientific observation, it is reinforced by Google’s knowledge graph returning a question based on a short-tail search query, such as “allergy symptoms”.
The rationale is that the blog title may be actually less important for search purposes than the description, which ties into the purpose of the site and is probably more closely related to the meta description (and more importantly potential search terms), and so on. The blog title already gets weighted pretty heavily anyway because it’s in the header (with an h2 tag) and also in the title tag in the html head.
I m working full time on H1 in US. My fiancee is in india and has a Btech with a full time 2 yrs MBA degree in marketing from india. She has plans to study after coming to US. What are her chances of doing a second MBA in US, if she has a decent GMAT score and 1.5 yrs teaching experience from an Engg. institute from India.
2.  Are you targeting the keywords you wish to rank higher for?  If not, go in and modify your tags slightly to include those words.  If your h1 happens to be an image, use the image alt tag to add those juicy keywords.
Need to get more idea about Header Tags , please refer to What I Wish Everyone Knew About Header Tags in SEO. This will help you understand what H1 and other header tags are and why to use them? Why are they beneficial for an SEO? and lot of other questions will get answered in this blog.
I am an IT professional having 14 years of experience. For the last 5 years I am in USA on H1B Visa. I am looking forward to pursue MBA from USA may be online/ Evening classes. Since I have only 1 more year of H1B visa remaining, can you please help me with the best possibilities I can have? Thanks!
It is another piece of a perfect page, in the traditional sense, and I try to build a site for search engines and humans. I still generally only use one h1 heading tag in my keyword targeted pages I believe this is the way the W3C intended it be used and I ensure it appears at the top of a page above properly marked up p tags and written with my main keywords or keyword phrases incorporated
Some of the main job search methods include, proactive resume submisions, networking, resume blasters, applying to advertised jobs, using databases of sponsor companies, using recruitment agencies, using specialist H1B services designed for H1B job seekers.
The significance of the H1 is that it is often the first page element a user sees upon landing on a page. Therefore it is imperative that this headline assures the user they are in the right place and have found what they were looking for.
If a user is confident that they have found their answer, they will likely spend some time on the page, resulting in the “long click”. This illustrates how the H1 is not only a direct ranking factor (considering keyword usage), but also an indirect ranking factor by assisting in user engagement.
For example, if you are writing a page about bicycle supplies, it would make the most sense for that page’s H1 tag to be something like “Bicycle Supplies,” “Where to Buy Bicycle Supplies,” or “All About Bicycle Supplies and Where to Buy Them.” With the ability to use keywords in the right spots, SEO H1 tags are a valuable resource for any website trying to outrank the competition.
Suppose somebody out there is looking for a great overview of how to use the Google Search Console. However, in this case the user is aware that Search Console has gone through a number of revisions over the years. She wants something that’s more recent.
H1 is recommended to be made more concise than Title, not exceeding the number of characters greater than 50. But there will not be a catastrophe if the headline is longer, when it is impossible to cram the whole essence into a designated amount.
If you want to continue to work and study, one of things you can do it take more classes and complete the program in One year. If you plan to study full time, you can always change your status to F1 and study even after you are done with H1B.
In fact, if you do a search on just about any popular keyword, you’ll likely see Page 1 of the search results populated with titles that follow that format. Take a look at the search results for “LCD TV Reviews” for some examples.
I’ve done my com in India. And presently i’ve come to US on a T3 visa and I’m Planning to do my MBA here. In my future i want to work in google. and i want to do my MBA in Technology. Is there anything that i can do to get into that stream. Ive done BCom in marketing and also have a post graduate Diploma in Investment Management. Pls do suggest something..
Most people know how to look for advertised job openings, but finding H1B opportunities is another issue. Whether you’re looking online, in the newspaper, at trade shows or anywhere else you should remember that not all available jobs are advertised right now, and not all companies are willing to sponsor H1B visas. Changes in the economic environment, normal turnover and industry changes generate new positions every day. Some of these positions are offered through advertisement, but most jobs are filled by proactive submissions and networking methods (over 80% of jobs are filled before employers need to advertise).
Career Growth with Work experience : One of the biggest advantages of studying MBA while working is, your work experience is ticking, you are never without a job or not working…What it does is, by the time you graduate, you have accumulated your work experience and as well as gained a Masters degree. It is a win-win scenario. Imagine, if you are full time student on F1 visa, you are not working, that time is just student and you are not getting work experience accumulated for your career. Logically, it is a great combination and lets you easily switch to management roles once you graduate with MBA even though you were in low level during studying MBA.
The Focus Keyword is the most important of them all and can only be used once. For this reason, the focus keyword is included in the titles, H1 and H2 heading tags, preferably the H1 Tags SEO. They are also included in the Meta descriptions for search engines.
After you’ve hit “refresh” on one of your website post pages to make sure that nothing has been screwed up (like I said, it should still look exactly the same as it did before), close the “header.php” tab (you won’t need it anymore).  Go back to your freshly updated “single.php” file and scroll down until you find the code that assigns tags to the website title and description.  It will look something like this:
You can change the author tag to the_author_posts_link(), or add more information like the time to the post title information. Or remove these tags. You can learn more about the post meta data section in the article on Customizing Your Post Meta Data Section.
This is a calculation as to how much html code is used verses how much readable text is available on your home page. Google likes clean code and and a good text to code ratio is between 20 to 30% of actual text to html code. This number may differ by industry and similar ranking verticals.
Initially, H1 tags SEO were primarily used whereas the H2 tags SEO were used lesser in comparison. However, with content saturating the internet, questions of how many h1 tags per page, how many h2 tags per page arose. This led to the use of alternatives to H1 and H2 heading tags i.e. H3, H4, H5, and H6. This article will discuss in detail about the header tags and how they should be used for SEO.
Make sure you have a H1 on each and every page. If you go right into the body copy without an introduction, visitors might get confused or unsure about whether or not they’re on the right page. It’s kind of like reading a newspaper article without a headline.
Need some more ideas? Try SEO Checker! This free software will crawl your website, analyze your SEO, and generate a report showing how you can improve your header tags, title tags, page content, page speed, and other crucial search engine optimization factors. Give it a try!
With Hummingbird in place, you can use a longer key phrase instead of a short keyword in the headline to optimize with Google’s search engine algorithm. This intensifies the need to use better H1 heading tags for your content and make them count.
A vital attribute of SEO it to align the keywords that customers frequently search to the content on your pages. There are many tools to help you do this online, however seasoned SEO experts are able to look at pages and query search results to bet a good understating of what keywords would work best to attract more customer searches.
Thanks for the info, I applied it to my site. I was wondering how to go about resolving the issue with my h1 and h2 tags. I use the Socrates theme and so the coding in the style.css was quite different then above, but your info still gave me what I needed to figure it out and get the job done. Really appreciate the help.
Need help on this topic or any other SEO service , do get in touch with Syscomm. The experts there are eagerly waiting to share their knowledge with you and do what you want them to at the earliest possible.
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The Constipation (Gastrointestinal) pipeline guide also reviews of key players involved in therapeutic development for Constipation and features dormant and discontinued projects. The guide covers therapeutics under Development by Companies /Universities /Institutes, the molecules developed by Companies in Pre-Registration, Phase III, Phase II, Phase I, Preclinical and Discovery stages are 5, 4, 9, 2, 3 and 1 respectively. Similarly, the Universities portfolio in Discovery stages comprises 1 molecules, respectively.
With new budgets available and a build up to the annual H1B filing period opening in April each year – the best time to ‘start’ preparing for your H1B job search is January. This gives you the best opportunity to find an H1B sponsorship job with a company willing to apply for your visa – before the filing period opens.
MBA Projects – Live Company Data and  Managers help: When you are studying MBA, you will be given assignments and projects to work on. Most of the times, you will be asked to do projects on your own set of data or data from your work. If you are working, you have access to all the company data and you can use live data. For instance, if you get a Business Trend stats project, you can use the company’s sales data to forecast. It helps you apply knowledge learnt to your work and the company you work for. If you are not working, you may have hard time to work on live data. Also, for change management classes you will have to interact with higher level managers or directors, if you work you have easy access to them. You can also ask them to be your mentors too. I did the same thing for projects and I have mentors too. It really helps !
First up is the reader. Online marketers try to provide customers with as much information as possible about the theme of the content they are about to read. We use it to distinguish the content on that page from other pages that are similar but not identical. Below is a screenshot of a page with content about hot sauce. This particular page focuses on the most extreme hot sauce that this company sells. We’re using the H1 on this page to reaffirm to search engines that we want this page to show up in search results for folks who are serious about their hot sauce addiction, not just your average Joe looking for an average sauce.
5) Preparing for and finding an H1B sponsored job is a structured process. Anyone who wants an H1B visa must first find an H1B job (which for a lucky few can be fairly quick, but for others it can take many months of frustrating searching). There are ways to speed things up, make the process easier and improve your chances. You need to get your resume in top shape and your job search strategy focused right now, so that you’re not rushing around at the last moment. H1 Base has the end-to-end services, from professional resume review, expert support, all the way through to specialist targeted solutions that help you secure your job in the USA and your H1B visa. Start your successful job search today.
While keyword prominence is still an important ranking factor, whether it is within the H1 or simply highlighted at the top of the page, there is another level to the effect of the H1 tag on organic search performance. A page’s ability to effectively engage users is another way Google organizes its search results. The bounce rate is arguably the most important engagement metric as measured by Google’s algorithm.
H2: Tagline or some non site wide homepage only element such as “The best blue widget store in Neverland, voted by Neverland’s Choice Magazine”; If there are featured products, you might want their titles in H2 as well.
Most people know how to look for advertised job openings, but finding H1B opportunities is another issue. Whether you’re looking online, in the newspaper, at trade shows or anywhere else you should remember that not all available jobs are advertised right now, and not all companies are willing to sponsor H1B visas. Changes in the economic environment, normal turnover and industry changes generate new positions every day. Some of these positions are offered through advertisement, but most jobs are filled by proactive submissions and networking methods (over 80% of jobs are filled before employers need to advertise).
From the front-end development point of view, different sections of the same URL could have their own H1 tag and that would be completely fine. From the same point of view, sitewide heading tags are also fine, such as using an H2 tag for headings of the sidebar sections for example or even footer sections.
On the other hand, if you opt for a strictly technical route and try to manipulate the search engines to give your site a good rank without regard for user experience, you can expect to fall flat on your face.
3. Can I have more than 1 header tag on the page?  Google will not penalize you, but one is preferred.  If you have a need for multiple titles, then perhaps it should be broken into multiple pages, or use one h1, or multiple h2’s.  Here’s a video from Matt Cutts explaining that:
I often receive questions regarding what should and what shouldn’t be an H tag on a given Magento URL. The confusion mostly comes from different points of view that front-end developers and SEOs might have on the issue.
Most web designers look to use their business name or tagline as their H1 tags. For this reason, HTML5 offers liberty to the designer to have multiple H1 tags on the same web page design. This feature was not available in previous versions of HTML.
As you can see, I used my h1 to capture the overall theme of the post since it represents what’s most important. I then used my h2 as a subheading to reinforce my h1 and overall theme. The same can be said about my h3 and how it relates to my other headings and overall theme.
I’ve used several different content management systems over the years of working for an SEO agency, and WordPress is by far my favorite.  Not only does WordPress allow you to install pre-designed themes that can be hacked to your specifications, it also creates very SEO-friendly websites.  While its use was initially dominated by bloggers, WordPress is quickly becoming the CMS of choice for many static industry and business websites, as well.
Yes—however, these tags do not have as much “weight” as a H1. Using heading tags for SEO is a generally accepted practice, but these tags are better used to answer questions, introduce new sections of content, and help users navigate through your pages rather than improve your ranking.
Here’s the simple fix: go into your Stylesheet (style.css) and scroll down until you find the code that defines the formating of the

appearance.  It will look something like this:
Reduce your page speed. Visitors expect your site to load quickly, and if it doesn’t, you may be driving them away. Check out this list of 26 tools to improve page speed to find one that’s right for you.

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According to Google engineers, if a user doesn’t return to search results quickly after clicking on a link, then that’s a good indication that he or she is happy with the result. In that case, the bounce rate is low.
Many people want to replace their header with an image, but still leave the text there to meet accessibility standards and for search engines. You can leave the h1 and description in place by adding the following to your style.css header references or in the header.php template file style listed in the head section:
Having unnecessary elements in your website URL’s causes a number of indexation bugs and can detract from the users experience and natural link attraction processes. As a rule of thumb it would be best practice to establish a permanent link structure that is going to stay (henceforth permanent). Your URL architecture ought to be short, categorised and memorable for users. In other words “clean”.

4 Replies to “ecommerce marketing | search engine optimization techniques”

  1. #1: Only use one Header 1 tag per page. Some people like to argue about this, and there are specific circumstances where it might be appropriate to use more than one Header 1 tag on a page. But if you’re reading this and in the position where you need guidance in the proper use of H1 tags, take the easy route: one H1 tag per page. Thankfully, WordPress—which we use for almost all client sites—makes this pretty easy. Most themes simply take whatever the title is for the post or page and automatically set it as the H1 text. Boom. Done.
    As far as wordpress is concerned , we can use H1 and H2 tags on different pages as well as under Posts. We can use H1 on Title of different posts to give them utmost importance as Title represents what that particular page is all about.
    If a user is confident that they have found their answer, they will likely spend some time on the page, resulting in the “long click”. This illustrates how the H1 is not only a direct ranking factor (considering keyword usage), but also an indirect ranking factor by assisting in user engagement.
    Your SEO title and your post title both serve a different purpose. In many cases, however, you can use your post title as the base for your SEO title. Yoast SEO will generate a nice SEO title based on your post title. In some cases, you’re better off customizing the SEO title. You can use the magic variables to create that awesome SEO title. We’re currently working on a new and improved interface for these magic variables. In the future, it will become much easier and more intuitive to edit your title. Just a little bit more patience!
    Here’s an example from another post of mine, where the two titles are not as closely matched. I used the meta title to directly target keywords, while the longer on-page title is more playful and creative. Notice how they both include the phrase “Optimize Everything” so they’re clearly tied together.
    Meta keywords are an obsolete method for attracting SEO traffic. It’s worth knowing however that they once worked at the dawn of SEO keyword tags were a factor that used to count. Nowadays anyone arguing that your site must contain them or optimising for keyword tags is futile toward your SEO traffic generation objectives. We left this metric in our report as a thoughtful reminder of a time in SEO when things were just that easy. RIP keyword tags.
    Securing a dedicated server or VPS server for your website will enable you to not be classified with other potential spammers on your shared hosting IP. This IP address should also then be redirected to your home page.
    Pawan, Yes, you can study on L1 visa. No, there is no formalities. You just have to check with the University and get going. You may have to take GRE and TOEFL for admission. Yes, you can complete in 6 to 8 years time depending on school.

  2. 3. Can I have more than 1 header tag on the page?  Google will not penalize you, but one is preferred.  If you have a need for multiple titles, then perhaps it should be broken into multiple pages, or use one h1, or multiple h2’s.  Here’s a video from Matt Cutts explaining that:
    You may use these HTML tags and attributes:

    . You may use following syntax for source code:

    $current = "Inchoo";

    .
    In-state Tuition Eligibility: This is not applicable if you are applying for private schools. But, if you are applying to top state university Business schools like University of Wisconsin School of Business, Ohio State University Fisher School of Business,  as a H1B visa  or L1 visa holder, You are eligible for instate tuition if you work in a state for more than one year and pay taxes. The only catch is, you have to be in the state for more than an year and you have a good business school in that area.
    Thanks for the info on h1 and h2 tags. I was just bolding all important subtitles within a post or page. Now I got a lot of work to do to go through and change those to h2 or h3, but hopefull it will be worth it, thanks again.
    Yes. I know from the H1 that the post will explain what header tags are and how they impact SEO. Looking at the H2s, I know that the content of the post will explain what H1s are, what H2s are, whether or not H1s and H2s have an effect on SEO, and how to properly implement H1 and H2 tags. It’s pretty clear what’s going on here.
    The rationale is that the blog title may be actually less important for search purposes than the description, which ties into the purpose of the site and is probably more closely related to the meta description (and more importantly potential search terms), and so on. The blog title already gets weighted pretty heavily anyway because it’s in the header (with an h2 tag) and also in the title tag in the html head.
    Of course, there are many in the industry that will argue that a keyword-targeted H1 will not help a page rank. In an online whiteboard session, Rand Fishkin described some tests that were run to see the importance of H1 text. These tests resulted in discovering that having a keyword simply in a bigger font had the same impact as formatting it with H1 tags.

  3. As you can see, I used my h1 to capture the overall theme of the post since it represents what’s most important. I then used my h2 as a subheading to reinforce my h1 and overall theme. The same can be said about my h3 and how it relates to my other headings and overall theme.
    I am concerned about whether or not I may take undergrad level courses while on h1? I need certain courses before I may undertake a Masters. Also I would like to know if I can pursue part-time study in computer science or engineering and not MBA and still qualify for the in-state tuition, given I already have a year’s worth of work experience in a particular state. Are there any states which do not participate in such scheme?
    In case you are hungry of getting more relevant info, then do go to What I Wish Everyone Knew About Header Tags in SEO and read the stuff in there. It will make you more confident in using H1 , H2 tags , where, when and why?
    Need to get more idea about Header Tags , please refer to What I Wish Everyone Knew About Header Tags in SEO. This will help you understand what H1 and other header tags are and why to use them? Why are they beneficial for an SEO? and lot of other questions will get answered in this blog.
    That’s a big part of why a lack of H1 and H2 tags is problematic. A site that lacks H1s and H2s is like a book that lacks a title and chapter headings. The content is all still there, but it’s significantly more difficult to readers to quickly judge what the overall subject is, and to subsequently drill down and find the specific piece of information that they want. Remember how I said that visitors will spend about 10 seconds to find what they’re looking for? If there’s no H1 and H2 text to guide them, it’s likely that they’ll lose patience and leave.
    Keywords in H1 Tags is of utmost importance for it is an important ranking factor. I never knew that keywords in H3 and H4 tags are not given that weight age by search engines. Though I included the ancillary keywords in those tags and not the primary/focus keywords. Very informative post for a beginner.

  4. H1 tags are one element of optimizing your website but, if you get them wrong, it can be damaging to your site.  You never over-do your optimization but you should have your keywords listed in a compelling title.
    MBA Projects – Live Company Data and  Managers help: When you are studying MBA, you will be given assignments and projects to work on. Most of the times, you will be asked to do projects on your own set of data or data from your work. If you are working, you have access to all the company data and you can use live data. For instance, if you get a Business Trend stats project, you can use the company’s sales data to forecast. It helps you apply knowledge learnt to your work and the company you work for. If you are not working, you may have hard time to work on live data. Also, for change management classes you will have to interact with higher level managers or directors, if you work you have easy access to them. You can also ask them to be your mentors too. I did the same thing for projects and I have mentors too. It really helps !
    It is important to spend time crafting unique meta titles to gain organic traffic. Do not just allow your website CMS to automatically generate titles as they are effectively “free adverts” for your website. Meta titles are not visible on your website but they are visible to people on search engines and this is why they are important to optimise to attract traffic from search engines.
    Two title aren’t always better than one. There’s a good argument for making your meta title and H1 identical (or very close.) That is that users will appreciate the consistency. When they click on the title in search results, they get to a page that matches their expectations. That’s important! So, you should never stray too far from your meta title with your on-page title.
    It begins with the h2 heading tag, and then includes a link to the title of the post. In the next section, controlled by the tag, is the template tags for the time, author, and categories. It might look something like this:

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