internet and online marketing | marketing strategies for small business

We typically have one H1 in our post and then use H2’s for sub headings.  Although with HTML5 you can have more than one H1 on the page.  It depends how you separate out the content.  Here’s an example where there are multiple H1’s and you see they are separated by ‘article’.
You can also check out our on-page SEO checklist, which is a free guide designed to help you review each page of your website for the factors that will help it rank as highly as possible. This PDF can be used over and over to ensure that your SEO is solid and you haven’t missed any of the steps along the way to ranking in the top spot.
Keywords in H1 Tags is of utmost importance for it is an important ranking factor. I never knew that keywords in H3 and H4 tags are not given that weight age by search engines. Though I included the ancillary keywords in those tags and not the primary/focus keywords. Very informative post for a beginner.
As you can see, I used my h1 to capture the overall theme of the post since it represents what’s most important. I then used my h2 as a subheading to reinforce my h1 and overall theme. The same can be said about my h3 and how it relates to my other headings and overall theme.
Also, Moz’s 2015 survey of search engine ranking factors lists “Page-Level Keyword and Content-Based Metrics” as the third most important ranking factor. That large category includes “keyword term/phrase in particular parts of the HTML code on the page (title element, H1s, alt attributes, etc).”
For instance, if we hadn’t designated the font color for the #comments H2, then the color would be that of the parent H2, which is green. Be careful to list all the different attributes you want changed, and remember that the parent H2 will fill in any blanks you leave out.
After you’ve hit “refresh” on one of your website post pages to make sure that nothing has been screwed up (like I said, it should still look exactly the same as it did before), close the “header.php” tab (you won’t need it anymore).  Go back to your freshly updated “single.php” file and scroll down until you find the code that assigns tags to the website title and description.  It will look something like this:

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You can, but it won’t have any effect on your SEO. The H1 tag is designed to be the biggest, boldest tag on your page—again, much like a newspaper headline. Having multiple H1s could lead to confusion, and it won’t help your ranking, so try to stick to only one!
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#3: Make sure that your H1s and H2s are descriptive. To see whether or not your H1s and H2s are useful or not, try writing them down on a piece of a paper in a brief list. For example, my list for this blog post would be as follows:
AdWords affiliate program appropriate autoresponder award banner ad banner ads blog browser call to action campaign check out regard click-through click-through rate coupons customers database developed a seminar direct mail list e-mail address e-zine engines and directories Figure find additional tips Google graphic http://www.susansweeney.com Internet marketing Internet Resources keyword phrases landing page library of online look major search engines meta-indexes meta-tags netiquette newsgroups newsletter offer offline online advertising online resources permission marketing podcast private mail list products and services products or services promote purchase ranking release Resources for Chapter Resources section ring RSS feed search engine optimization Search Marketing search results seminar on CD signature file spam specific strategy subject line submission submit subscribers sure tag line target market techniques topic traffic analysis updates users viral marketing visitors Web rings What’s Yahoo
If you tend to write long posts, using headings can separate the sections, announce a change in subject or just add a little artistic “space” or graphic element. Post section headings are created by you as you write your post. Generally, the h3 and h4 heading tags are used, though sometimes the h5 might also be included.
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Every job search requires careful analysis, planning and dedication if you hope to succeed. For this, you will need a plan of attack. It’s important to understand that your résumé is in every essence, a marketing tool. Having a professional resume is important if you want the best results.This marketing tool should be used as a door opener and a topic of future discussion that you initiate when delivering it.
3. Can I have more than 1 header tag on the page?  Google will not penalize you, but one is preferred.  If you have a need for multiple titles, then perhaps it should be broken into multiple pages, or use one h1, or multiple h2’s.  Here’s a video from Matt Cutts explaining that:
In terms of attractiveness for the user, it is of primary importance. But for SEO-promotion, title meta tag will have more weight. Title is also a page header, but it is prescribed not only for people, but also for robots. It is displayed not in the page itself, but only in the browser tab and in the snippet as the active link to the site. In fact, the title is an alternative, but the main header for the html document. If it is absent, the search engine takes as a basis h1 and uses it in the sickle.
The significance of the H1 is that it is often the first page element a user sees upon landing on a page. Therefore it is imperative that this headline assures the user they are in the right place and have found what they were looking for.
All in all, when focusing on on-page optimization in 2016, it is absolutely still valuable to spend some time and attention on the H1 tag. While the H1 tag might not have a direct impact on SEO, there are still indirect benefits – including better user experience, which is good for SEO in the long ru.
For example, if you are writing a page about bicycle supplies, it would make the most sense for that page’s H1 tag to be something like “Bicycle Supplies,” “Where to Buy Bicycle Supplies,” or “All About Bicycle Supplies and Where to Buy Them.” With the ability to use keywords in the right spots, SEO H1 tags are a valuable resource for any website trying to outrank the competition.
Once again, we’re using the meta title as as straightforward, searchable description of what’s on the page. And we’re being more relaxed and having fun with the on-page title. But we made them similar enough that viewers won’t get confused when they go from search results to the webpage.
The Importance of an h1 Tag: Never ignore it because Search spiders pay attention to the words used in the h1 tag as it should contain a basic description of the page content, just as the page title does.
Clear explanation. I’ve noticed with some themes, sometimes there is a title tag hardcoded above the Yoast plugin. That way, the SEO title isn’t used by Google. Just removing that title tag in the template did solve that problem for me.
Make sure you have a H1 on each and every page. If you go right into the body copy without an introduction, visitors might get confused or unsure about whether or not they’re on the right page. It’s kind of like reading a newspaper article without a headline.
If you want to see an example of a WordPress site that effectively uses this method, check out the National Flammable Safety Storage Association website.  You’ll notice that the NFSSA site’s homepage has an H2 surrounding the title of the website in the header, but an H1 around the post and page titles.
For starters, make sure that your H1 tag includes your keyword. That means if you want your article to show up at the top of the results when people search for “women’s handbags,” then you should include the phrase “women’s handbags” in your H1 tag.
Personally, I never edit the SEO title of a separate post. I write a post and choose a title which is suitable for people who are already on our site, as well as people who see the snippet in the search engines. The settings to automatically generate titles in our own Yoast SEO install are – of course – totally fine.
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This method relies solely on employers having to find you (in amongst thousands of other candidates resumes) – in the competitive H1B employment market, employers typically don’t need to spend their time searching through a mass of posted resumes.
That “single.php” file now has no direction to pull header code from another location, so we need to put some header code in there for it.  To do this, just click over to the tab where you opened the “header.php” file, highlight all of the text in that file, and copy it.  Now go back to your “single.php” tab and paste all of that code right into the top of the file, where the used to be.

2 Replies to “internet and online marketing | marketing strategies for small business”

  1. With Hummingbird in place, you can use a longer key phrase instead of a short keyword in the headline to optimize with Google’s search engine algorithm. This intensifies the need to use better H1 heading tags for your content and make them count.
    SEO trends may come and go, but for many years, it’s been said that something as simple as a H1 tag can improve a website’s SEO. Is this a myth, or is there some truth to the claim that H1 tags help SEO?
    Suppose somebody out there is looking for a great overview of how to use the Google Search Console. However, in this case the user is aware that Search Console has gone through a number of revisions over the years. She wants something that’s more recent.
    H1Base professional and targeted ‘H1B services’ are used by people of all origins and nationalities from all over the world. H1Base viewers and customers come from over 130 Countries around the world, or already in the USA on other types of visas.
    Your Theme may or may not include h3 and h4 headings. In some Themes, h3 tags are used within the comments. You can easily check in your style.css with a search for h3. If it isn’t used, you can create your own, or if it is, use the h4 tags.
    Writers tend to put some real thought into their title. For online content, titles are important for both readers and search engines. That makes them double important! If you use WordPress and our Yoast SEO plugin, you insert the post’s title in the post title input field. Your title will appear as an H1 heading on top of your post. But Yoast SEO also offers possibilities to edit and improve your SEO title separately. Why is that? What’s the difference? And how should you edit your SEO title? I’ll explain it in this post. 
    The two instances of “h2” in the brackets to either side of the text tells your browser—and of course, Google—that the text between them should be larger than normal text, but shouldn’t be quite as big as “h1” text. It’s not a big ol’ honking title, but it’s a nice-sized subtitle that will still grab attention.

  2. If you want to work and study, then your best option I think is to get H1B visa. If you change your status to F1 visa, you cannot work full time and you have to be enrolled full time and can only work on campus for 20 hrs. Find a job in a local company and get H1B sponsored by them, you can continue to work for them and also complete MBA too. I know it can be hard to find a H1B sponsor…but there is no better choice.
    After webpages were introduced in the 1990s, header tags—also called heading tags—were introduced to serve a similar purpose. These tags, represented by a capital H followed by a number, can be changed to appear differently on each website. However, header tags typically make text bigger, bolder, and easier to read, and are used on text that comes before longer blocks of copy.

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