marketing strategy | digital marketing

All in all, when focusing on on-page optimization in 2016, it is absolutely still valuable to spend some time and attention on the H1 tag. While the H1 tag might not have a direct impact on SEO, there are still indirect benefits – including better user experience, which is good for SEO in the long ru.
You can also check out our on-page SEO checklist, which is a free guide designed to help you review each page of your website for the factors that will help it rank as highly as possible. This PDF can be used over and over to ensure that your SEO is solid and you haven’t missed any of the steps along the way to ranking in the top spot.
Many of you already know the WordPress SEO basics about

and

title tags: they let search engines know what the most important titles on a page are, with

designating most significant title and

designating secondary titles and headings.  On any given website page, the title that you want the search engines to pay the most attention to should always be surrounded by

tags.  Less important titles and headings that separate a page into different sections should instead use the

tag, which gives them less weight as a page descriptor.
First up is the reader. Online marketers try to provide customers with as much information as possible about the theme of the content they are about to read. We use it to distinguish the content on that page from other pages that are similar but not identical. Below is a screenshot of a page with content about hot sauce. This particular page focuses on the most extreme hot sauce that this company sells. We’re using the H1 on this page to reaffirm to search engines that we want this page to show up in search results for folks who are serious about their hot sauce addiction, not just your average Joe looking for an average sauce.
Need help on this topic or any other SEO service , do get in touch with Syscomm. The experts there are eagerly waiting to share their knowledge with you and do what you want them to at the earliest possible.

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You can set the way you want to generate your SEO title in the Search Appearance section of Yoast SEO. If you do that, all your post titles will be generated in the exact same way. But, as described above, you can also edit the SEO title separately for a post. In the next paragraph we’ll explain in which cases you’d want to do that.
Rohan, There is no interview call from USCIS. You should schedule a visa interview and get visa stamping in passport. Read this article for all details : When can I go Visa stamping after H1B approval
In fact, if you do a search on just about any popular keyword, you’ll likely see Page 1 of the search results populated with titles that follow that format. Take a look at the search results for “LCD TV Reviews” for some examples.
The subtitle text above, “Relevant Header 2 text guides visitors to a specific section of web content,” is Header 2 text. If you looked at the source code of this page and searched for that phrase, you would find this snippet of text:
Keywords in H1 Tags is of utmost importance for it is an important ranking factor. I never knew that keywords in H3 and H4 tags are not given that weight age by search engines. Though I included the ancillary keywords in those tags and not the primary/focus keywords. Very informative post for a beginner.
Using valid markup that contains no errors is important because syntax errors can make your page difficult for search engines to index. Run the W3C validation service whenever changes are made to your website’s code.
If you’re using WordPress for your content management system (CMS) of choice, then you’re probably already using a great theme. In that case, your theme designer has set up an H1 style and you likely don’t need to do anything.
It is another piece of a perfect page, in the traditional sense, and I try to build a site for search engines and humans. I still generally only use one h1 heading tag in my keyword targeted pages I believe this is the way the W3C intended it be used and I ensure it appears at the top of a page above properly marked up p tags and written with my main keywords or keyword phrases incorporated
You can find the input field for the SEO title in the Yoast SEO metabox, which appears underneath the post input field. To edit the SEO title, you need to click on the edit snippet button. The snippet preview will then open. The snippet preview offers you three input fields. The first one is the input field to edit your SEO title. Beneath the input field you’ll – hopefully – see a green bar. That’s to say, it will be green if your SEO title is well-optimized. If it’s orange or red you should put some effort in improving it. As you can see, the SEO title has all kinds of weird %-signs in it. Don’t let this scare you off, I’ll tell you all about it later on in this post.
Every year, statistics and reports show that 70-80% of H1B jobs are filled before sponsor companies need to advertise them on the open market and before they need to openly advertise them on general US job sites like Monster and Careerbuilder etc. 
Usually for good schools, they require GMAT/ GRE and TOEFL. There are some schools that may accept IELTS as well. I always recommend taking standardized tests and going to better school rather than trying to cut corner and go to schools that are not with proper standards.
Really well explained the difference between H1 and the SEO Title Tag. Many in our industry are confused with understanding this small but crucial difference. With these two I love the SEO title very much especially using in Yoast because it gives me the opportunity of playing with words, mincing it to create a catchy SEO title which ultimately helps in increasing the CTR on SERPs.
If you are missing a H1, you will need to add it. Your CMS provider should have instructions on their website showing you how to do this through your admin screens, or you can simply search the Internet for a tutorial. For example, if you are using WordPress, “add H1 tag in WordPress” should help.
If you want to see an example of a WordPress site that effectively uses this method, check out the National Flammable Safety Storage Association website.  You’ll notice that the NFSSA site’s homepage has an H2 surrounding the title of the website in the header, but an H1 around the post and page titles.
The rationale is that the blog title may be actually less important for search purposes than the description, which ties into the purpose of the site and is probably more closely related to the meta description (and more importantly potential search terms), and so on. The blog title already gets weighted pretty heavily anyway because it’s in the header (with an h2 tag) and also in the title tag in the html head.
Flash is dead, and hidden objects are or have been used for so many shady things that it’s just not worth having them on your most important page. Many HTML 5 techniques are available to deliver similar to flash experiences that work on desktop and mobile.
Some people think it’s best to have it right at the beginning. Unless those folks have seen the code that’s used to rank web pages, though, they’re just guessing or basing their analysis on personal experiences.
The H1B visa is the most sought after U.S. work visa. To successfully obtain an H1B visa, you need to be more proactive, you need to be fully prepared and you need to beat the rush. If You want to achieve your goal and your dream of living & working in the USA – you need to start as soon as possible.
I’m agree with you, the example of zappos is true. Except for H2 title for category : it’s depend the number of product and the name. If there are too many products with the same keyword that we want to rank in H2 title, Google can give a panda penalty.
To work in the USA on an H1B visa – it is very important to start your H1B job search as soon as possible to maximize your chances of obtaining one of this years H1B’s when the filing period opens. However, even if you miss the regular H1B quota, or the ADE H1B quota, all H1B cap-exempt jobs and transfers are Unlimited and can be obtained all year round, at any time.
Dividing up your content within a post can feature more than colorful and larger fonts. You can add graphics and styles to these section dividers to enhance the look of your site. Let’s look at two examples.
Clear explanation. I’ve noticed with some themes, sometimes there is a title tag hardcoded above the Yoast plugin. That way, the SEO title isn’t used by Google. Just removing that title tag in the template did solve that problem for me.
At this late date, we’re not 100% certain as to whether Google and company look specifically at header tags, or if the way that users respond to content with header tags has a larger impact on search rankings. It’s become a bit of a ‘chicken or the egg’ conundrum.
Many people want to replace their header with an image, but still leave the text there to meet accessibility standards and for search engines. You can leave the h1 and description in place by adding the following to your style.css header references or in the header.php template file style listed in the head section:
The lost opportunity in this argument is that both sides tend to focus on the direct relationship between an H1 tag and its ability to help a page rank by including a keyword. What is not often mentioned is the effect an H1 headline has on other ranking factors and overall user experience. Whichever school of thought you subscribe to, it is important to look at the indirect ranking effect of the H1 tag.
In spite of how optimized most WordPress themes are for search engines, there are still a few behind-the-scenes tweaks that webmasters can do to make their sites even more SEO-effective.  I recently discovered one easy-to-implement WordPress hack that might come in handy for some Fathom Blog readers.
Securing a dedicated server or VPS server for your website will enable you to not be classified with other potential spammers on your shared hosting IP. This IP address should also then be redirected to your home page.
The H1 tag is the most important heading because it’s the highest level tag that shows what your specific page is about. Search engines generally give this tag more weight over other headings, so it usually improves your search engine ranking when you use it correctly and in conjunction with other onsite SEO techniques.
I m working full time on H1 in US. My fiancee is in india and has a Btech with a full time 2 yrs MBA degree in marketing from india. She has plans to study after coming to US. What are her chances of doing a second MBA in US, if she has a decent GMAT score and 1.5 yrs teaching experience from an Engg. institute from India.
With SEO real estate being limited across the board, it’s important to utilize everything you have in your toolbox to give you a leg up on the competition and show search engines your page serves a purpose, especially if that purpose is something as specific as the hottest hot sauce, proven anti-snoring mouth guards or the fanciest of dog hats. Take the tips above and apply them to your site to help make your pages clearer for customers and search engines. If you have techniques that have worked for you in the past, let us know in the comments below!

6 Replies to “marketing strategy | digital marketing”

  1. You can apply for MBA at any school and pursue it as part time. You will need to take GRE and maybe TOEFL. MBA is a management degree, you can choose emphasis based on your interest and career plan. The easiest thing for you is to call and setup an appointment with a school around you and get details on admission and the requirements. They may waive TOEFL, if you can convince them you have stayed in US long enough.
    According to Google engineers, if a user doesn’t return to search results quickly after clicking on a link, then that’s a good indication that he or she is happy with the result. In that case, the bounce rate is low.
    In the old days of HTML, the size of the lettering decreased as the number in the header tag increased. In other words, the font size in H2 was smaller than the font size in H1. The font size in H3 was smaller than the font size in H2. And so on.

  2. This is a calculation as to how much html code is used verses how much readable text is available on your home page. Google likes clean code and and a good text to code ratio is between 20 to 30% of actual text to html code. This number may differ by industry and similar ranking verticals.
    Bestaande uit ‘na het leren van dit hoofdstuk kunnen studenten…’ (leervragen beantwoord) en mogelijke tentamenvragen. Dit eerste hoofdstuk is gratis te downloaden, samenvatting tot en met hoofdstuk 13: http://www.stuvia.com/doc/73497/online-mark
    Use only H1 header tag for a webpage. You can use multiple subheadings in the form of H2, H3 subheadings as per your needs to structure your document. Your SEO for ideal search engine result position circles around the way you use your H1 and H2 heading tags, primarily your H1. Incorporating the keywords that appear in your content into your title too will enable you to rank higher and attract a better audience. 
    Some companies listing jobs online choose to keep their contact options limited to a generic email address or an online form. Much higher success rates are derived from submitting to ‘real’ people within the companies (the actual hiring managers and decision makers who are recruiting for the position).
    The H1 tag is typically the largest and most important tag on an individual page of a website. It may be used to introduce the content of that page as a whole—that is, to name the topic at hand—or to simply reflect the name of the page itself.
    The fact is: obtaining an H1B visa can often be a long and challenging process for many people: the most difficult stage is finding your H1B job with a sponsoring company (which is the 1st step for everyone), to interviewing and negotiating your employment contract, to gathering required documents (both you and your new employer) and filing the right visa application forms (your employer), all within the required time frames.

  3. I’ve used several different content management systems over the years of working for an SEO agency, and WordPress is by far my favorite.  Not only does WordPress allow you to install pre-designed themes that can be hacked to your specifications, it also creates very SEO-friendly websites.  While its use was initially dominated by bloggers, WordPress is quickly becoming the CMS of choice for many static industry and business websites, as well.
    Networking with Working Professionals for Career Growth : Typically, if you are working full time and take MBA classes, you will be taking classes most of the time in the evening  or weekends and majority of the students will be working full time just like you. The fact is, it is a great place for you to network with professionals in other companies. There are good number of managers in the class too. Everyone see your work and you get to discuss, if you want to make a career change or move to other higher role or different company, the network you build in class can be of great help.
    The H1 tag is the most important heading because it’s the highest level tag that shows what your specific page is about. Search engines generally give this tag more weight over other headings, so it usually improves your search engine ranking when you use it correctly and in conjunction with other onsite SEO techniques.
    Keep in mind that it’s also very import that your header tags are readable and grammatically correct. Stuffing your h1, h2 and h3 with keywords is not going to help your cause. If anything, Google will recognize this and assume you are trying to manipulate them — that’s a no-no!

  4. Make sure you have a H1 on each and every page. If you go right into the body copy without an introduction, visitors might get confused or unsure about whether or not they’re on the right page. It’s kind of like reading a newspaper article without a headline.
    Now you know what an H1 tag is and how you can use it to improve your rank. Make it a point today to go over your content and find areas of improvement in your H1 tags so that you can attract more people to your website.
    After you’ve hit “refresh” on one of your website post pages to make sure that nothing has been screwed up (like I said, it should still look exactly the same as it did before), close the “header.php” tab (you won’t need it anymore).  Go back to your freshly updated “single.php” file and scroll down until you find the code that assigns tags to the website title and description.  It will look something like this:
    1) the biggest challenge you face is that you need to find a new “H1B job” (finding a job can be a difficult task just by itself, but yours is even more difficult because your new job ‘must’ be with an H1B sponsoring company), in a new country.
    Clear explanation. I’ve noticed with some themes, sometimes there is a title tag hardcoded above the Yoast plugin. That way, the SEO title isn’t used by Google. Just removing that title tag in the template did solve that problem for me.

  5. Two title aren’t always better than one. There’s a good argument for making your meta title and H1 identical (or very close.) That is that users will appreciate the consistency. When they click on the title in search results, they get to a page that matches their expectations. That’s important! So, you should never stray too far from your meta title with your on-page title.
    A proactive approach can land you a position much faster than passively posting online and occasionally looking through the listings on a few job boards. Using professional services to Proactively submit your résumé to H1B sponsoring employers can provide excellent results, much faster.
    Many employers recruit highly skilled and/or educated International workers to fulfill their employment needs in order to create the products and services that ensure their business success. A report by the Council of Economic Advisers (CEA) found that immigrants increase the total economic output of the United States, – are more innovative per capita than their native counterparts, – and contribute over $30 billion in increased income for native-born American workers.
    For efficient SEO, it is important that you follow hierarchy with H1 and H2 heading tags and use consistent formatting. Proper Use of H1, H2, H3, H4, H5, H6 heading elements offers your content a pattern that can be followed by the reader easily.
    Thanks to the study guides written by fellow students specifically for your courses, you will never miss a trick when it comes to your exams. No generic book summaries, but the specific content you need to ace your exams.
    Ironpaper is a results-driven digital marketing agency. Ironpaper integrates design, technology and marketing for the web to drive meaningful results for clients. We are based in New York City and Charlotte, NC.
    There are varying opinions on how best to write header tags, but the general consensus is that they should be consistent with the title tag you’re using for the page in question. That doesn’t mean you should make them exactly the same, however. Let’s say you sell snazzy attire for dogs (such stores exist, and I’ve worked on a few). You’ve crafted a title tag and meta description for a category page that displays your wide array of sophisticated tiny dog hats. But once you write your on-page content, perhaps you get too generic with it and write an H1 that talks about dog fashion in general. In this case, your header tag isn’t reinforcing to search engines what this page is all about. You can get a little bit descriptive with it, but make sure the H1 ties back to the title tag. Here’s an example of how I might do it:

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