online marketing environment | marketing online 02

In my view, you should study what you are passionate about…not study something because of job prospects….Coming to your question, job prospects are always there, depends on where you study and how well you network….
Your Theme may or may not include h3 and h4 headings. In some Themes, h3 tags are used within the comments. You can easily check in your style.css with a search for h3. If it isn’t used, you can create your own, or if it is, use the h4 tags.
Yes, but not as important to the search engines as your H1 tag. Unlike the H1 tag, you may have multiple H2, H3, H4, H5, and H6 sub-headings. Think of these sub-headings as ways of organizing the content on your page for your readers more than for the search engines. These headings should also contain important keywords and help organize your content into sections, so readers can scan your page and decide if it’s something they’re interested in reading.
H2 should be limited to a maximum of 10 but I would say that this is already too much. H2 are your sub-sections that complement and divide your article. Use them wisely and do not overload your page with many of them. Quantity doesn’t directly mean quality.
H1 tags are one element of optimizing your website but, if you get them wrong, it can be damaging to your site.  You never over-do your optimization but you should have your keywords listed in a compelling title.
Think about it this way. Let’s go back to our bicycle example for a moment, and say we created a page with a “Where to Buy Bicycle Parts” H1 tag. This content, at the very top of the page, tells Google that the page is about where to buy bicycle parts—so it’s adding to the likelihood that it will rank for that query.
Elements that were once important ranking factors have lost some of their influence on search engine performance in the modern-day landscape. Additionally, as more new ranking factors are introduced by Google, the impact of any one factor is reduced. But, that doesn’t mean the factor no longer matters.
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You may want to format header tags like H1 and H2 as inline and prevent a break straight after them. Removing padding and margin does not remove the new line. By default, header tags take up all the horizontal space where they appear.
Obtaining an H1B visa is not just about conducting a standard job search as you would do in your own Country ~ there are many stages, many limitations and many regulations involved throughout the overall process which include:- preparing a professionally ‘focused & targeted’ U.S. search, optimizing your resume for maximum results, obtaining a credentials evaluation (if required), applying and re-applying to companies, finding a job with a company that will sponsor your visa, interviewing and re-interviewing, securing and negotiating your employment contract, gathering all the documents, references, certificates etc etc. that the US Government requires from you and your new employer, preparing, completing and double checking all the visa application forms. There is no shortcut to the above, and if you try it alone, be prepared for a rocky and frustrating journey ahead. However, H1 Base customers get professional and expert assistance, services and support to help ensure that their journey is smooth and comfortable, knowing that they are in good hands every step of the way.
If you want to add additional headers or subheads, you will want to use the H2, H3, H4, etc. tags instead. These are typically smaller, and are used to introduce different pieces of content in the body of the page. For example, we’re using H2 tags to break up each section that starts with a question (as you’ll see right below this).
#3: Make sure that your H1s and H2s are descriptive. To see whether or not your H1s and H2s are useful or not, try writing them down on a piece of a paper in a brief list. For example, my list for this blog post would be as follows:
The other option, like you said, is to file for extension under premium processing, go for stamping (I guess your visa stamp expiry date is same as petition). Once everything is approved, you can travel to US. All this may take 1 month at least, and probably longer if RFE or 221(g) is issued.
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Some frames can cause bugs in navigation if the users experience is not correctly thought through. Google Tagmanager uses a frame to fire a tracking code to browsers that do not support JavaScript so don’t be alarmed too much about this event being triggered we don’t score it too highly.. Sites that are built using frames erk like that was so in the 90’s man.
There have been relatively few case studies that have focused on the direct impact of optimized H1 and H2 tags on search rankings, but occasionally one trickles out that indicates that H1s and H2s directly impact search rankings. Conversely, others have found that simply using bigger fonts for key phrases yielded the same results as using H1s and H2s (which frankly amounts to the same thing, and speaking from experience, it’s a lot easier to just use header tags than manually fiddle with text size, especially since WordPress makes header tags so easy to implement).
Some of the main job search methods include, proactive resume submisions, networking, resume blasters, applying to advertised jobs, using databases of sponsor companies, using recruitment agencies, using specialist H1B services designed for H1B job seekers.
Most people know how to look for advertised job openings, but finding H1B opportunities is another issue. Whether you’re looking online, in the newspaper, at trade shows or anywhere else you should remember that not all available jobs are advertised right now, and not all companies are willing to sponsor H1B visas. Changes in the economic environment, normal turnover and industry changes generate new positions every day. Some of these positions are offered through advertisement, but most jobs are filled by proactive submissions and networking methods (over 80% of jobs are filled before employers need to advertise).
Most web designers look to use their business name or tagline as their H1 tags. For this reason, HTML5 offers liberty to the designer to have multiple H1 tags on the same web page design. This feature was not available in previous versions of HTML.
Most people know how to look for advertised job openings, but finding H1B opportunities is another issue. Whether you’re looking online, in the newspaper, at trade shows or anywhere else you should remember that not all available jobs are advertised right now, and not all companies are willing to sponsor H1B visas. Changes in the economic environment, normal turnover and industry changes generate new positions every day. Some of these positions are offered through advertisement, but most jobs are filled by proactive submissions and networking methods (over 80% of jobs are filled before employers need to advertise).
H1 is recommended to be made more concise than Title, not exceeding the number of characters greater than 50. But there will not be a catastrophe if the headline is longer, when it is impossible to cram the whole essence into a designated amount.
H1 headings help indicate the important topics of your page to search engines. While less important than good meta-titles and descriptions, H1 headings may still help define the topic of your page to search engines.
Also, Moz’s 2015 survey of search engine ranking factors lists “Page-Level Keyword and Content-Based Metrics” as the third most important ranking factor. That large category includes “keyword term/phrase in particular parts of the HTML code on the page (title element, H1s, alt attributes, etc).”
One important WordPress SEO factor to remember after you’ve completed this process: any changes that you make to your “header.php” file will now only affect the homepage of your site, and you’ll have to make the same change to the header code that you pasted into the “single.php” file as well.  If, for instance, you insert any tracking code or scripts in the homepage header, make sure you go and insert them on the single post file too.
Ideally speaking keywords that best describe the pages content should be naturally present in heading tags. Duplicating meta titles and heading tags does not classify as optimisation, this is automated “optimisation” present in most modern content management systems.
That article has some valid points. I believe the optimal solution would be for it to be an image, with appropriate ALT tag. Although it doesn’t make much difference one way or the other from the SEO point of view.
The significance of the H1 is that it is often the first page element a user sees upon landing on a page. Therefore it is imperative that this headline assures the user they are in the right place and have found what they were looking for.
Initially, H1 tags SEO were primarily used whereas the H2 tags SEO were used lesser in comparison. However, with content saturating the internet, questions of how many h1 tags per page, how many h2 tags per page arose. This led to the use of alternatives to H1 and H2 heading tags i.e. H3, H4, H5, and H6. This article will discuss in detail about the header tags and how they should be used for SEO.
This is illustrated by Moz’s bi-yearly survey on search engine ranking factors. Based on the opinions of 120 leading search marketers, the latest survey (conducted in 2013) ranked page authority as the most important ranking factor with a relative score of 0.39. Keyword usage in the H1 tag received a score of 0.12. This places the H1 tag in the bottom half of ranking factors, but nonetheless still a factor.
H1 Base has been featured at industry conferences, on the radio and in numerous magazines and books. H1 Base has attended National and International Conferences and events as the “Key Note” (expert) speakers.
Thanks for the info, I applied it to my site. I was wondering how to go about resolving the issue with my h1 and h2 tags. I use the Socrates theme and so the coding in the style.css was quite different then above, but your info still gave me what I needed to figure it out and get the job done. Really appreciate the help.
Because you are too close to expiration date, you may be questioned about PoE about it. It is most likely that if they admit you in to the country, your I-94 will have expiry date of 31-Mar. You would then have to file for an extension ASAP. It doesn’t matter whether it’s filed as premium or otherwise, as you can continue to work and stay in US while your extension is pending (provided it has been filed timely).
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For example, if you are writing a page about bicycle supplies, it would make the most sense for that page’s H1 tag to be something like “Bicycle Supplies,” “Where to Buy Bicycle Supplies,” or “All About Bicycle Supplies and Where to Buy Them.” With the ability to use keywords in the right spots, SEO H1 tags are a valuable resource for any website trying to outrank the competition.
I’m agree with you, the example of zappos is true. Except for H2 title for category : it’s depend the number of product and the name. If there are too many products with the same keyword that we want to rank in H2 title, Google can give a panda penalty.
You can find the input field for the SEO title in the Yoast SEO metabox, which appears underneath the post input field. To edit the SEO title, you need to click on the edit snippet button. The snippet preview will then open. The snippet preview offers you three input fields. The first one is the input field to edit your SEO title. Beneath the input field you’ll – hopefully – see a green bar. That’s to say, it will be green if your SEO title is well-optimized. If it’s orange or red you should put some effort in improving it. As you can see, the SEO title has all kinds of weird %-signs in it. Don’t let this scare you off, I’ll tell you all about it later on in this post.
I think I need to clear my concept in this regard. I usually use H2 Tag once, very rarely twice. I use every Tags for paragraphs in descending order. H1-Title, H2-Ist Para, H3-2nd Para, H4-3rd Para. I never use 3, 4 or 5 for sub paras. I use bullets there or continue with the text.
A low number can indicate that bots are unable to discover your webpages, which is a common cause of a bad site architecture & internal linking, or you’re unknowingly preventing bots and search engines from crawling & indexing your pages.
Rohan, There is no interview call from USCIS. You should schedule a visa interview and get visa stamping in passport. Read this article for all details : When can I go Visa stamping after H1B approval
Of course, there are many in the industry that will argue that a keyword-targeted H1 will not help a page rank. In an online whiteboard session, Rand Fishkin described some tests that were run to see the importance of H1 text. These tests resulted in discovering that having a keyword simply in a bigger font had the same impact as formatting it with H1 tags.

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