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This book has captured all the essential reasons why online marketing is essential in today’s business world. The author provides informative accounts of each marketing tool. Although the lesser acknowledged tools have proven to bore the reader in the past, the author somehow manages to retain the readers attention with thorough research and factual analysis. If every book on business promotion was as meticulous, each window of opportunity would be easier to open. Thanking you, Newly Found Business Owner. 
Heading tags or (H1’s) are important text elements that describe the rest of the pages content. Any visitor that lands on your page must instantly see if the are in the right place or not by reading the page heading .
“Alternative text” or “alt text” describes the intent of images being used on web pages. Alt text was introduced initially as an HTML standard element to for blind web surfers to enable them to “read” the contents of images. Search engines adopted the alt text naming conventions to also better align their image search experiences and the context of pages. Shortly thereafter elements of alt and title text optimisation started appearing in many search engine optimisation strategies. Nowadays alt text optimisation strategies are a common feature of on-page keyword optimisation.
Employer Sponsorship for education or Affordability: Typically, if you work full time in a good company ( NOT desi consulting companies ), they offer complete or partial  re-imbursement of tuition fee towards MBA or any higher education that matches your professional goals.  For instance, Harley Davidson completely reimburse the tuition fee even it is 100,000 dollars, there is no cap. On the other hand, companies like Kimberly-Clark have an annual cap of 5,000 to 10,000 dollars. It varies depending on the company.  Worst case scenario, the company does not sponsor anything for MBA,  you are making money  and you can either save or afford to take loans and pay tuition fee. Because you are working you can afford expensive education like MBA though an international.
The presence or lack of H1s and H2s impacts the behavior of site visitors. And as a consequence, search engines use this text (or lack thereof) to help determine what a site is about, and how well it should rank.

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Philip Kotler a Gary Armstrong ve své knize Marketing definují marketing jako “manažerský proces, jehož prostřednictvím jednotlivci a skupiny uspokojují své potřeby a přání v procesu výroby a směny výrobků či jiných hodnot”.
This is a very interesting piece especially to we newbies, this is how i use my heading tags, on home page i use H1 on blog title then H2 for Post tiltle. then on post page, i use H1 for the post title only. Hope am doing it right
I am concerned about whether or not I may take undergrad level courses while on h1? I need certain courses before I may undertake a Masters. Also I would like to know if I can pursue part-time study in computer science or engineering and not MBA and still qualify for the in-state tuition, given I already have a year’s worth of work experience in a particular state. Are there any states which do not participate in such scheme?
View the source of that article. If you aren’t familiar with how to view source, you can usually do it by right-clicking on the article and selecting “View page source” from the context menu that appears.
Well, you will not be able to work full time on F1 visa. Typically, F1 visa is for full time international students. If you really like to study, you should continue to study on L2 visa. If things go wrong in the mean time, you can change your status to F1 visa. You can consult the school you plan to apply to about options of studying on L2 visa and then do a change of status, if needed in the mean time.
a/ However, using ‘general’ job boards (free services) means that statistically 95% of your time and effort is wasted as 95% of your applications go to companies that do not and will not sponsor an H1B visa for you (even Monster.com has referred H1B job seekers to H1 Base for specialist H1B employment assistance and services).
All in all, when focusing on on-page optimization in 2016, it is absolutely still valuable to spend some time and attention on the H1 tag. While the H1 tag might not have a direct impact on SEO, there are still indirect benefits – including better user experience, which is good for SEO in the long ru.
As an International professional or student, when starting your “H1B job” search the preparation, the strategy, evaluating and selecting the best search method can often be confusing – where do you start ?
This is illustrated by Moz’s bi-yearly survey on search engine ranking factors. Based on the opinions of 120 leading search marketers, the latest survey (conducted in 2013) ranked page authority as the most important ranking factor with a relative score of 0.39. Keyword usage in the H1 tag received a score of 0.12. This places the H1 tag in the bottom half of ranking factors, but nonetheless still a factor.
Many employers recruit highly skilled and/or educated International workers to fulfill their employment needs in order to create the products and services that ensure their business success. A report by the Council of Economic Advisers (CEA) found that immigrants increase the total economic output of the United States, – are more innovative per capita than their native counterparts, – and contribute over $30 billion in increased income for native-born American workers.
The lost opportunity in this argument is that both sides tend to focus on the direct relationship between an H1 tag and its ability to help a page rank by including a keyword. What is not often mentioned is the effect an H1 headline has on other ranking factors and overall user experience. Whichever school of thought you subscribe to, it is important to look at the indirect ranking effect of the H1 tag.
If you have a really long title tag, you can expect that Google won’t display the whole thing in the SERPs. Instead, it will shorten the title and add ellipsis (“…”) to the end of the shortened version.
Susan Sweeney, CA, is the owner of Connex Network, Inc., an international Internet marketing and consulting firm. She is the author of 101 Internet Businesses You Can Start from Home, The e-Business Formula for Success, and Internet Marketing for Your Tourism Business. She lives in Bedford, Nova Scotia.
I’ve been doing something similar to this in my theme designs lately, only with a slight difference. Most of my designs have a custom homepage, so I’ll use a different header for the home page than for internal pages, but I don’t use the h1 tag in that header for the blog title – I use it for the description. Then on single posts and pages the post/page title is h1.
In WordPress, the H1 heading is typically reserved for the Blog title found in the header or masthead of a page. The H2 heading is generally found in the post title, the comment title, and the sidebar. Each of these can be styled differently, dependent upon their division ID. The H3 heading is usually found in the comments, though it may be replaced by the H2 heading, dependent upon the Theme.
When your web browser encounters that text string, it knows that it’s markup because it’s surrounded by the “less-than” and “more-than” signs. As a result, it doesn’t output the string “

” to your screen.
Once again, we’re using the meta title as as straightforward, searchable description of what’s on the page. And we’re being more relaxed and having fun with the on-page title. But we made them similar enough that viewers won’t get confused when they go from search results to the webpage.
In WordPress, many post titles feature information in addition to just the title of the post. Many titles include the time, date, author, and categories that the post is in. You can choose what elements to include or exclude in your title headings.
You can create links by adding rel=”nofollow” tag, which is not searched by search engines. These kinds of links called nofollow links. You also should add nofollow tag to the links, you think it doesn’t need it.
I bet you were wondering when we’d get to the dog hats! In my example above, the H1 stays in the same vein as the title tag, but targets some secondary language that’s relevant to search queries. Why did I do it that way, you ask?
That’s a big part of why a lack of H1 and H2 tags is problematic. A site that lacks H1s and H2s is like a book that lacks a title and chapter headings. The content is all still there, but it’s significantly more difficult to readers to quickly judge what the overall subject is, and to subsequently drill down and find the specific piece of information that they want. Remember how I said that visitors will spend about 10 seconds to find what they’re looking for? If there’s no H1 and H2 text to guide them, it’s likely that they’ll lose patience and leave.
If you use an important keyword in your H3, H4 header instead of your H2, search engine bots will give it lesser importance. H2 header tags can be used for subtitles with detail information, whereas the H3 or H4 levels can be used for lists with bullet pointing.
We know that Google very carefully examines user behavior in order to determine the quality of a website, which is why Google Analytics reports information like bounce rates, average time spent on a web page, etc.—because these data points indicate how useful a page is, and thus how highly Google will rank them. If one page about poodle fur detangling has an average visit time of 12 seconds, and another has an average visit time of 50 seconds, odds are that the second page will rank higher. And a major factor in how long a visitor will spend on a page is how easy it is to parse the content on the page. So… what helps a visitor to parse content? H1 and H2 tags.
Thanks for the article. Does this process still work if we are using the wordpress all in one seo plugin? I use this plug in (which is great), but it does give me the same H1 for all 10 pages on my website. Any advices appreciated.
With SEO real estate being limited across the board, it’s important to utilize everything you have in your toolbox to give you a leg up on the competition and show search engines your page serves a purpose, especially if that purpose is something as specific as the hottest hot sauce, proven anti-snoring mouth guards or the fanciest of dog hats. Take the tips above and apply them to your site to help make your pages clearer for customers and search engines. If you have techniques that have worked for you in the past, let us know in the comments below!
If your H1 tags are too big (and taking up too much of the page), look for a style.css file on your server. You can edit this file just like a HTML file. Search for h1 and try reducing the font-size value until you’re happy with it.
A proactive approach can land you a position much faster than passively posting online and occasionally looking through the listings on a few job boards. Using professional services to Proactively submit your résumé to H1B sponsoring employers can provide excellent results, much faster.

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