search engine optimization techniques | online marketing 4.0

When planning for a new business, most aspiring entrepreneurs seem to try to prove to a skeptical world that their idea can really work. Their approach to developing a business model and writing a business plan involves gathering as much … Read more
Title is also a page header, but it is prescribed not only for people, but also for robots. It is displayed not in the page itself, but only in the browser tab and in the snippet as the active link to the site. In fact, the title is an alternative, but the main header for the html document. If it is absent, the search engine takes as a basis h1 and uses it in the sickle.
That “single.php” file now has no direction to pull header code from another location, so we need to put some header code in there for it.  To do this, just click over to the tab where you opened the “header.php” file, highlight all of the text in that file, and copy it.  Now go back to your “single.php” tab and paste all of that code right into the top of the file, where the used to be.

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The Importance of an h1 Tag: Never ignore it because Search spiders pay attention to the words used in the h1 tag as it should contain a basic description of the page content, just as the page title does.
JB Media Group is a digital marketing agency providing strategy, SEO, social media, content writing, advertising, and PR services. We help social enterprises, mission-driven companies, and nonprofits build a better world.
Recently we recommended some SEO edits for an article that a guest author wrote for Land Trust Alliance. The article is about how land trusts can partner with farmers to preserve affordable farmland. However, the title that came with the story—”Partnering with Next Generation Farmers”—is too vague to draw much organic search. We decided to leave the original title on the page, so we’re not interfering with the author’s creative decision. But we added some important keywords to the meta title.
If your H1 tags are too big (and taking up too much of the page), look for a style.css file on your server. You can edit this file just like a HTML file. Search for h1 and try reducing the font-size value until you’re happy with it.
Entering US now, and filing for extension from US seems more favorable option as you need to travel ASAP. However, like I mentioned above, you always carry certain amount of risk w/ that. Just make sure you file your extension before your H-1 expires.
Robot.xt files enable webmasters to guide search engine bots away from areas of the site that should not be crawled. It is important to check this file regularly so that changes on the website do not accidentally exclude search engines to areas that you want them to index. This scenario typically happens on a new website launch, where until the launch the site has been blocked to search engines. Launching a site that is entirely blocked from search engine bots may cause major issues in ranking if not caught in time.
You’ve heard us talk about them during webinars, you’ve read other articles about them, and you may have even seen them living in your website’s HTML code. What is an H1 tag and why is it important? I’ll try to explain using hot sauce, snoring mouth guards and fashionable dog hats. You’re in for a treat.
Now that you’ve learned where to find the basic headings in WordPress Themes, it’s time to have some fun with them designing or modifying your own theme. There are many ways to the control the design of your headings. You can change font sizes, colors, font families, or add graphics and interesting backgrounds. Let your imagination take over!
Keywords in H1 Tags is of utmost importance for it is an important ranking factor. I never knew that keywords in H3 and H4 tags are not given that weight age by search engines. Though I included the ancillary keywords in those tags and not the primary/focus keywords. Very informative post for a beginner.
Need some more ideas? Try SEO Checker! This free software will crawl your website, analyze your SEO, and generate a report showing how you can improve your header tags, title tags, page content, page speed, and other crucial search engine optimization factors. Give it a try!
Optimising headings means providing an ultimate summary of the pages content and purpose for the reader. H1 tags are most important, thereafter sub-topics of lesser importance can be outlined in the page using H2, and H3 tags.
Thanks for the article. Does this process still work if we are using the wordpress all in one seo plugin? I use this plug in (which is great), but it does give me the same H1 for all 10 pages on my website. Any advices appreciated.
You can, but it won’t have any effect on your SEO. The H1 tag is designed to be the biggest, boldest tag on your page—again, much like a newspaper headline. Having multiple H1s could lead to confusion, and it won’t help your ranking, so try to stick to only one!
As an International professional or student, when starting your “H1B job” search the preparation, the strategy, evaluating and selecting the best search method can often be confusing – where do you start ?
I am working with HCL and on L1. I have just joined MBA here and taking full time classes on weekends and in the evening. My problem is that I am in US only till october because my project will finish in october. Now please suggest me what shoud I do should i go for H1 or F1. I want to complete this MBA with job.
I am in India with H1B valid till 31-Mar-2011, means only 14 days and it will expire. Can my employer file my extension now while I’m in India because there is urgent need to fill-up a position in USA with my skills. Or, can I travel to USA and then file for premium processing?
However, this content also tells visitors who end up on that page that if they’re looking for information about where to find bicycle parts, they can find it here. This clear statement can help reduce bounce rates, which in turn helps with SEO and ranking. In this regard, the H1 tag in SEO is incredibly valuable, as it speaks to both the search engines and your readers.
Over 85 % of all consumers have access to internet enables phones and use the mobile internet to search for products and services. Thus most of the web should be optimising their web experiences for mobile users first then desktop users.
3. Can I have more than 1 header tag on the page?  Google will not penalize you, but one is preferred.  If you have a need for multiple titles, then perhaps it should be broken into multiple pages, or use one h1, or multiple h2’s.
3) Many proactive & positive people who start now, find the best H1B jobs with far less competition for the available H1B employment opportunities. They have plenty of time to find and secure H1B jobs and sponsorship offers, gather all the documents and certificates and references etc. that they require, and they have plenty of time to make sure they prepare and complete all the required paperwork and applications 100% correctly. It’s smarter to start well in advance than have to scramble and leave things to chance at the last minute.
If I want to adapt my title, maybe because I forgot to use the focus keyword in the title of my post, I always alter the title of the post. The SEO title will change along with that. For posts like this, this works fine. However, if you sell a product for example, the post or page title might not be the best SEO title. Perhaps you would like to mention the price of the product in your SEO title, but not in the H1 of your page. In these cases, editing the SEO title is necessary.
#1: Only use one Header 1 tag per page. Some people like to argue about this, and there are specific circumstances where it might be appropriate to use more than one Header 1 tag on a page. But if you’re reading this and in the position where you need guidance in the proper use of H1 tags, take the easy route: one H1 tag per page. Thankfully, WordPress—which we use for almost all client sites—makes this pretty easy. Most themes simply take whatever the title is for the post or page and automatically set it as the H1 text. Boom. Done.
Pawan, Yes, you can study on L1 visa. No, there is no formalities. You just have to check with the University and get going. You may have to take GRE and TOEFL for admission. Yes, you can complete in 6 to 8 years time depending on school.
You may be surprised to learn just how much of SEO depends on the activity of website visitors. That makes the H1 tag in SEO critical to success. Even something as simple as your heading tags can have an impact on your website’s performance in search, when it comes right down to it!
Using valid markup that contains no errors is important because syntax errors can make your page difficult for search engines to index. Run the W3C validation service whenever changes are made to your website’s code.
And: Use a meaningful H1/H2/…-structure which means you should have at least one H1 and if you want to use other levels (H2, H3,…) make sure of have at least two of them (in other words: you should have at least two H2 if you want to use it).
Well, one thing is you can try to move to H1B ask your employer to apply for that and start your Green Card processing so that you can continue to stay after the time ends for L1/H1B. You can alternatively, convert to F1 visa, do it full time for one year and get the courses done and then switch back to L1 or H1B.
4) Finally, another mistake is Not realizing just how important it is to have a professional and powerful resume/CV that grabs a U.S. H1B employer’s attention and makes you stand out from your competition. You are competing for a job and you are competing for an H1B visa – you resume has to be ’great’ and it has to get you noticed by employers.
This is a much more targeted method because you automatically focus your search and apply only to companies that have sponsored or will sponsor H1B visas. The downside is that again it can be very time consuming because you have to spend lots of time & effort contacting and applying to each company individually.
This book has captured all the essential reasons why online marketing is essential in today’s business world. The author provides informative accounts of each marketing tool. Although the lesser acknowledged tools have proven to bore the reader in the past, the author somehow manages to retain the readers attention with thorough research and factual analysis. If every book on business promotion was as meticulous, each window of opportunity would be easier to open. Thanking you, Newly Found Business Owner. 
There are NO shortcuts to getting an H1B visa – you must find an H1B job which for some can be fairly quick, but for most it can take many months. You need to get your resume in top shape and your job search strategy focused right now, so that you’re not rushing around at the last moment. H1 Base has the end-to-end services, from professional resume review, expert support, all the way through to specialist targeted solutions that help you secure your job in the USA and your H1B visa. Start your successful job search today.
Thanks for the info on h1 and h2 tags. I was just bolding all important subtitles within a post or page. Now I got a lot of work to do to go through and change those to h2 or h3, but hopefull it will be worth it, thanks again.
Clear explanation. I’ve noticed with some themes, sometimes there is a title tag hardcoded above the Yoast plugin. That way, the SEO title isn’t used by Google. Just removing that title tag in the template did solve that problem for me.
This is perhaps the simplest approach to solve the problem. It avoids more complicated hacks that may have style dependency issues like if you were to give the H1 tag a fixed width or your line break item a float.
Over the years this method has proven to be the most successful and effective for International professionals & students who need to find H1B jobs. There are numerous benefits and advantages because all the hard, time consuming work is perfomed for you by industry experts – which in turn gives you the maximum opportunity for success – much faster and much easier.
That’s a big part of why a lack of H1 and H2 tags is problematic. A site that lacks H1s and H2s is like a book that lacks a title and chapter headings. The content is all still there, but it’s significantly more difficult to readers to quickly judge what the overall subject is, and to subsequently drill down and find the specific piece of information that they want. Remember how I said that visitors will spend about 10 seconds to find what they’re looking for? If there’s no H1 and H2 text to guide them, it’s likely that they’ll lose patience and leave.

4 Replies to “search engine optimization techniques | online marketing 4.0”

  1. If you want to add additional headers or subheads, you will want to use the H2, H3, H4, etc. tags instead. These are typically smaller, and are used to introduce different pieces of content in the body of the page. For example, we’re using H2 tags to break up each section that starts with a question (as you’ll see right below this).
    If you have questions about using headings, or need help optimizing your website, contact your webmaster or contact us—we’ll be happy to review your site and assist you in optimizing your website to improve your search engine ranking.
    Here’s the simple fix: go into your Stylesheet (style.css) and scroll down until you find the code that defines the formating of the

    appearance.  It will look something like this:
    Thanks to the study guides written by fellow students specifically for your courses, you will never miss a trick when it comes to your exams. No generic book summaries, but the specific content you need to ace your exams.
    H1 headings help indicate the important topics of your page to search engines. While less important than good meta-titles and descriptions, H1 headings may still help define the topic of your page to search engines.
    I am an IT professional having 14 years of experience. For the last 5 years I am in USA on H1B Visa. I am looking forward to pursue MBA from USA may be online/ Evening classes. Since I have only 1 more year of H1B visa remaining, can you please help me with the best possibilities I can have? Thanks!
    hey there, great info I did most of these changes.. but now i can’t find the #underheader text or “sitename” anywhere.. I’ve already opened teh style sheet and used “find” but nothing… you know why is it? Thanks!

  2. H1 tags can improve your search engine ranking. But maybe you don’t know what that means, or even how to tell if your website is using the H1 tag properly to maximize your search engine placement. This SEO tutorial video is meant to teach you all about using the H1 tag to improve your onsite SEO. Watch the video below or visit YouTube to watch this video:
    If you do not know, as an international you can study either full time or part time when working in USA on H1B or L1 Visa.  One of the most attractive degrees working professional pick is MBA. Some do it for career progression and some do it because they want to open a business and some do it because they are passionate about management. In fact, studying MBA in USA is totally worth it even if you do not make more money in job. As internationals working in US on H1B, we try to question the value behind our investment of time and money for getting degree. I will list few of the advantages that can help you make an educated decision.
    That article has some valid points. I believe the optimal solution would be for it to be an image, with appropriate ALT tag. Although it doesn’t make much difference one way or the other from the SEO point of view.
    Meta keywords are an obsolete method for attracting SEO traffic. It’s worth knowing however that they once worked at the dawn of SEO keyword tags were a factor that used to count. Nowadays anyone arguing that your site must contain them or optimising for keyword tags is futile toward your SEO traffic generation objectives. We left this metric in our report as a thoughtful reminder of a time in SEO when things were just that easy. RIP keyword tags.
    H1 headings help indicate the important topics of your page to search engines. While less important than good meta-titles and descriptions, H1 headings may still help define the topic of your page to search engines.
    H1 is recommended to be made more concise than Title, not exceeding the number of characters greater than 50. But there will not be a catastrophe if the headline is longer, when it is impossible to cram the whole essence into a designated amount.
    As described above Yoast SEO automatically generates SEO titles for you. That’s what the %% signs are about. We call these %%title%% signs, magic variables. These magic variables take certain pieces of information and put them together to form the SEO title. So, if you type %%title%% in the SEO template input field, the title of a post or page will appear. The %%sep%% will take the separator sign you’ve chosen – like the small bullet we use – and put it in the SEO title.

  3. So should we use h1 tags for just text or links also like post titles. What do you say and what should be done for better SEO because I have read some comments mentioning their google traffic dropped after changing.
    Two title aren’t always better than one. There’s a good argument for making your meta title and H1 identical (or very close.) That is that users will appreciate the consistency. When they click on the title in search results, they get to a page that matches their expectations. That’s important! So, you should never stray too far from your meta title with your on-page title.
    “Alternative text” or “alt text” describes the intent of images being used on web pages. Alt text was introduced initially as an HTML standard element to for blind web surfers to enable them to “read” the contents of images. Search engines adopted the alt text naming conventions to also better align their image search experiences and the context of pages. Shortly thereafter elements of alt and title text optimisation started appearing in many search engine optimisation strategies. Nowadays alt text optimisation strategies are a common feature of on-page keyword optimisation.
    If you need help improving your website’s ranking, or don’t have time to write new H1 tags or work on your site’s SEO, WebpageFX can help. As a leading SEO agency voted the best in the US, we’ve helped more than 500 clients find success online. Contact one of our web strategists today for a free evaluation—we’d love to know how we can help you meet your business goals!
    In terms of attractiveness for the user, it is of primary importance. But for SEO-promotion, title meta tag will have more weight. Title is also a page header, but it is prescribed not only for people, but also for robots. It is displayed not in the page itself, but only in the browser tab and in the snippet as the active link to the site. In fact, the title is an alternative, but the main header for the html document. If it is absent, the search engine takes as a basis h1 and uses it in the sickle.
    On this page, we’ll discuss how you can use H1 and header tags on your site to improve your search engine rankings, as well as better satisfy visitors to your website. We’ll also talk about how you can check your site for existing H1 tags, how other header tags may help with SEO, and offer a few other tips for SEO that may help those of you new to the practice of search engine optimization.
    By clicking button “Create account”, “Create with Facebook” or “Create with Google” you agree to our Terms and Conditions and Privacy Policy. We’ll occasionally send you account related and promo emails.
    In order to have some great, Hummingbird-optimized H1 tags, try to understand what a user may be asking when they are searching for a keyword the page is targeting and format that question on the page with H1 tags.

  4. 2.  Are you targeting the keywords you wish to rank higher for?  If not, go in and modify your tags slightly to include those words.  If your h1 happens to be an image, use the image alt tag to add those juicy keywords.
    Suppose somebody out there is looking for a great overview of how to use the Google Search Console. However, in this case the user is aware that Search Console has gone through a number of revisions over the years. She wants something that’s more recent.
    Some digital marketers have noticed significant ranking improvements when they optimize an H1 tag and do nothing else on the page. That’s evidence that the Google search algorithm takes the tag very seriously.

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