search engine ranking | online marketing masters programs

For many many years, our services have been used by people from all over the world who want to move to America to live & work, and by people who are already in the US and want to change their current visa to an H1B visa. Our services are used by thousands of H1B Employers/Sponsors, Immigration Attorneys, US Universities and Business Schools.
The lost opportunity in this argument is that both sides tend to focus on the direct relationship between an H1 tag and its ability to help a page rank by including a keyword. What is not often mentioned is the effect an H1 headline has on other ranking factors and overall user experience. Whichever school of thought you subscribe to, it is important to look at the indirect ranking effect of the H1 tag.
I’ve used several different content management systems over the years of working for an SEO agency, and WordPress is by far my favorite.  Not only does WordPress allow you to install pre-designed themes that can be hacked to your specifications, it also creates very SEO-friendly websites.  While its use was initially dominated by bloggers, WordPress is quickly becoming the CMS of choice for many static industry and business websites, as well.
Really well explained the difference between H1 and the SEO Title Tag. Many in our industry are confused with understanding this small but crucial difference. With these two I love the SEO title very much especially using in Yoast because it gives me the opportunity of playing with words, mincing it to create a catchy SEO title which ultimately helps in increasing the CTR on SERPs.
#2: Use Header 2s sparingly. Don’t litter your content with H2s. The more H2s your page has, the less useful they are. I try to make sure that each H2 I use serves as a subheading for at least a couple hundred words of text. If a page is 800 to 1,000 words long, four Header 2s is the maximum, and I would almost certainly use fewer.
Please note that this isn’t intended to be the final say on the matter. As I noted above, the importance of header tags is a contentious subject, and as time goes on, the role they play in SEO will likely change. But at Post Modern Marketing this is the approach we take, both for our clients’ websites and our own website, and it works for us. Odds are, it’ll work for you as well.
Most people know how to look for advertised job openings, but finding H1B opportunities is another issue. Whether you’re looking online, in the newspaper, at trade shows or anywhere else you should remember that not all available jobs are advertised right now, and not all companies are willing to sponsor H1B visas. Changes in the economic environment, normal turnover and industry changes generate new positions every day. Some of these positions are offered through advertisement, but most jobs are filled by proactive submissions and networking methods (over 80% of jobs are filled before employers need to advertise).
This is very smart because it means that they and their new employers are now in pole position when it comes to filing their application. They have plenty of time to gather all the documents and certificates and references etc. that they require, and they have plenty of time to make sure they prepare and complete all the required paperwork and applications 100% correctly – on day 1. As we witnessed this year – in this market you only get one chance – any mistakes can delay or disqualify your application – you need to start well in advance so you do not have to scramble and leave things to chance at the last minute.
The Focus Keyword is the most important of them all and can only be used once. For this reason, the focus keyword is included in the titles, H1 and H2 heading tags, preferably the H1 Tags SEO. They are also included in the Meta descriptions for search engines.
3) Even when a job is advertised on general job sites – you are then competing with thousands of American workers for the same position – ‘everyone’ applies for the same job and companies are flooded with resumes !
Some companies listing jobs online choose to keep their contact options limited to a generic email address or an online form. Much higher success rates are derived from submitting to ‘real’ people within the companies (the actual hiring managers and decision makers who are recruiting for the position).
Some frames can cause bugs in navigation if the users experience is not correctly thought through. Google Tagmanager uses a frame to fire a tracking code to browsers that do not support JavaScript so don’t be alarmed too much about this event being triggered we don’t score it too highly.. Sites that are built using frames erk like that was so in the 90’s man.
Constipation refers to the infrequent or difficult passing of stool. Constipation occurs when bowel movements become difficult or less frequent. Symptoms of constipation include swollen abdomen or abdominal pain, pain and vomiting. The predisposing factors include eating disorders, irritable bowel syndrome, and hypothyroidism, overuse of laxatives (stool softeners) which, over time, weaken the bowel muscles, stress, inadequate water intake and inadequate fiber in the diet. Treatment includes use of laxatives and proper lifestyle.
So should we use h1 tags for just text or links also like post titles. What do you say and what should be done for better SEO because I have read some comments mentioning their google traffic dropped after changing.
3. Can I have more than 1 header tag on the page?  Google will not penalize you, but one is preferred.  If you have a need for multiple titles, then perhaps it should be broken into multiple pages, or use one h1, or multiple h2’s.
H1 is recommended to be made more concise than Title, not exceeding the number of characters greater than 50. But there will not be a catastrophe if the headline is longer, when it is impossible to cram the whole essence into a designated amount. Special plugins for WordPress allow you to analyze the correct filling of all meta directly in the editor.

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You’ve heard us talk about them during webinars, you’ve read other articles about them, and you may have even seen them living in your website’s HTML code. What is an H1 tag and why is it important? I’ll try to explain using hot sauce, snoring mouth guards and fashionable dog hats. You’re in for a treat.
It’s your call whether to lean toward consistency or creativity. Personally, I’d be more likely to use a creative H1 in the case of an article or blog post (like the examples above) than, say, a product page or an evergreen page on a core topic.
If you need help improving your website’s ranking, or don’t have time to write new H1 tags or work on your site’s SEO, WebpageFX can help. As a leading SEO agency voted the best in the US, we’ve helped more than 500 clients find success online. Contact one of our web strategists today for a free evaluation—we’d love to know how we can help you meet your business goals!
Many people want to replace their header with an image, but still leave the text there to meet accessibility standards and for search engines. You can leave the h1 and description in place by adding the following to your style.css header references or in the header.php template file style listed in the head section:
Rohan, There is no interview call from USCIS. You should schedule a visa interview and get visa stamping in passport. Read this article for all details : When can I go Visa stamping after H1B approval
Based on personal experience and our work with many clients over the years, we believe that effective use of H1 and H2 tags directly impacts search rankings. But even if the improvements in performance that we attribute to using H1s and H2s are simply the result of an improved user experience yielding lower bounce rates and better user engagement (and as a consequence, better rankings), the takeaway is still the same: Use H1 and H2 tags.
Now Google pay full attention to headings and sub headings while ranking sites (SERP). You must put your keyword in Title, Heading 1 and Sub heading because Google focus heading 1 immediately after title and description.
The reason why marketers use H1 tags is twofold: to give readers/customers more information about the theme of the content they’re about to read and to provide search engines with a more diverse selection of keywords to index.
The meta title and H1 for this post are very similar. You can see that the meta title uses slightly more search-friendly phrasing while the H1 addresses the reader. If there’s no reason to vary the titles, go ahead and make them identical or very close. It’s your call whether to lean toward consistency or creativity (more on that below).
That “single.php” file now has no direction to pull header code from another location, so we need to put some header code in there for it.  To do this, just click over to the tab where you opened the “header.php” file, highlight all of the text in that file, and copy it.  Now go back to your “single.php” tab and paste all of that code right into the top of the file, where the used to be.
Thousands of jobs are posted on job boards BUT as a foreign national seeking an ‘H1B job’ in the USA, it’s important to remember that statisticly less than 1% of all jobs advertised on general job boards are posted by companies that will sponsor H1B visas – therefore, if you choose to use this method, be prepared that it will require a lot of your time and effort searching, filtering and applying and re-applying.
With SEO real estate being limited across the board, it’s important to utilize everything you have in your toolbox to give you a leg up on the competition and show search engines your page serves a purpose, especially if that purpose is something as specific as the hottest hot sauce, proven anti-snoring mouth guards or the fanciest of dog hats. Take the tips above and apply them to your site to help make your pages clearer for customers and search engines. If you have techniques that have worked for you in the past, let us know in the comments below!
There are several header tags used on this page. For example, “Can a H1 Tag Improve My SEO?” at the top of this page is a H1. The text you’re about to read is an H2. We also use H3 and H4 tags on other pages of our site.
Wish you a very happy new year. My wife did her MBA Finance and Marketing in India and came to US after getting married. She is planning to do her second MBA here. May i know what are the options available here. She also has H4 EAD now. Can she study with that ?? Also is it mandatory to write GRE/GMAT . Since she already did her MBA is there any crash course that she can take up and sit in campus interviews.
Meta keywords are an obsolete method for attracting SEO traffic. It’s worth knowing however that they once worked at the dawn of SEO keyword tags were a factor that used to count. Nowadays anyone arguing that your site must contain them or optimising for keyword tags is futile toward your SEO traffic generation objectives. We left this metric in our report as a thoughtful reminder of a time in SEO when things were just that easy. RIP keyword tags.
Thanks for the info, I applied it to my site. I was wondering how to go about resolving the issue with my h1 and h2 tags. I use the Socrates theme and so the coding in the style.css was quite different then above, but your info still gave me what I needed to figure it out and get the job done. Really appreciate the help.
While keyword prominence is still an important ranking factor, whether it is within the H1 or simply highlighted at the top of the page, there is another level to the effect of the H1 tag on organic search performance. A page’s ability to effectively engage users is another way Google organizes its search results. The bounce rate is arguably the most important engagement metric as measured by Google’s algorithm.
5) Preparing for and finding an H1B sponsored job is a structured process. Anyone who wants an H1B visa must first find an H1B job (which for a lucky few can be fairly quick, but for others it can take many months of frustrating searching). There are ways to speed things up, make the process easier and improve your chances. You need to get your resume in top shape and your job search strategy focused right now, so that you’re not rushing around at the last moment. H1 Base has the end-to-end services, from professional resume review, expert support, all the way through to specialist targeted solutions that help you secure your job in the USA and your H1B visa. Start your successful job search today.
As an International professional or student, when starting your “H1B job” search the preparation, the strategy, evaluating and selecting the best search method can often be confusing – where do you start ?
We typically have one H1 in our post and then use H2’s for sub headings.  Although with HTML5 you can have more than one H1 on the page.  It depends how you separate out the content.  Here’s an example where there are multiple H1’s and you see they are separated by ‘article’.
The presence or lack of H1s and H2s impacts the behavior of site visitors. And as a consequence, search engines use this text (or lack thereof) to help determine what a site is about, and how well it should rank.
The main obstacle in finding an “H1B job” is that not all US companies sponsor (apply for) H1B visas, therefore you have a limited pool of employers and jobs to apply to. H1 Base has the largest ‘active’ network of sponsoring companies in the USA and has new employers register every day.
However, this content also tells visitors who end up on that page that if they’re looking for information about where to find bicycle parts, they can find it here. This clear statement can help reduce bounce rates, which in turn helps with SEO and ranking. In this regard, the H1 tag in SEO is incredibly valuable, as it speaks to both the search engines and your readers.
First of all, go into the Edit Themes section of your WordPress admin panel (look in the sidebar and choose “Editor” under the “Appearance” header).    You’ll see all of the template files listed under a “Theme Files” header on the right.  From this, use new tabs to open up the “header.php” file and the “single.php” file (the last one is your single post template).
Well, you will not be able to work full time on F1 visa. Typically, F1 visa is for full time international students. If you really like to study, you should continue to study on L2 visa. If things go wrong in the mean time, you can change your status to F1 visa. You can consult the school you plan to apply to about options of studying on L2 visa and then do a change of status, if needed in the mean time.

6 Replies to “search engine ranking | online marketing masters programs”

  1. Personalizing and proactively applying directly to hiring managers will put you well ahead of your competition when they receive your resume, addressing them directly as if you were referred to them personally will get their attention.
    In the old days of HTML, the size of the lettering decreased as the number in the header tag increased. In other words, the font size in H2 was smaller than the font size in H1. The font size in H3 was smaller than the font size in H2. And so on.
    Fathom creates profitable growth through digital marketing. Fathom recognizes and appreciates the role all of its stakeholders — customers, employees, shareholders, community—play in its success. Organizations that choose to partner with Fathom get a long-term commitment to growth through data-driven marketing. They also get access to a wide range of passionate professionals and tools with the specialization and expertise to accomplish their business goals.
    If you are a website looking to optimize your web documents with SEO, it is crucial for you to get your H1 and H2 heading tags right. Proper Use of H1, H2, H3, H4, H5, H6 heading elements is essential for highlighting the content within your web document. Primarily, SEO header tags are HTML elements that denote various sections of your content.

  2. View the source of that article. If you aren’t familiar with how to view source, you can usually do it by right-clicking on the article and selecting “View page source” from the context menu that appears.
    Let’s face it, emigrating to a new Country obviously has a few challenges and obstacles to overcome. Here are the main ones. Knowing the challenges helps you determine how to successfully overcome them :
    Using valid markup that contains no errors is important because syntax errors can make your page difficult for search engines to index. Run the W3C validation service whenever changes are made to your website’s code.
    We typically have one H1 in our post and then use H2’s for sub headings.  Although with HTML5 you can have more than one H1 on the page.  It depends how you separate out the content.  Here’s an example where there are multiple H1’s and you see they are separated by ‘article’.
    Every job search requires careful analysis, planning and dedication to succeed. For this, you will need a plan of attack. First, it’s important to understand that your résumé is in every essence, a marketing tool. Having a professional resume is important if you want the best results.This marketing tool should be used as a door opener and the better resume you have, will help lead to more and better job opportunities.
    Thanks to the study guides written by fellow students specifically for your courses, you will never miss a trick when it comes to your exams. No generic book summaries, but the specific content you need to ace your exams.
    Also, another advantage is, if your wife is interested in studying on H4 visa in USA, some advantages for her are like in-state tuition and also both of you are in same class and can study together. My previous boss did the same thing. It can be a little overwhelming, but many do it !
    I’m wondering if it makes a difference if you have your H1 hidden for desktop and only visible for phone. Only the H2 is visible for desktop. Does this have a negative influence on SEO? If you want, you can check for example the page
    The presence or lack of H1s and H2s impacts the behavior of site visitors. And as a consequence, search engines use this text (or lack thereof) to help determine what a site is about, and how well it should rank.

  3. With summaries written by fellow students, you are guaranteed to be properly prepared for your exams. Over 250,000 specific summaries are at your disposal. Your fellow students know exactly where the pitfalls lie and what the key elements will be to your success in that module. With their assistance, you can become well prepared and can avoid having to retake exams.
    For starters, make sure that your H1 tag includes your keyword. That means if you want your article to show up at the top of the results when people search for “women’s handbags,” then you should include the phrase “women’s handbags” in your H1 tag.
    To avail full-time student benefits (CPT, OPT, qualifying for advanced degree H1 quota) – one needs to be on F-1. However, that is expensive as one needs to pay higher fees. Fees can be lower while studying on H4, but primary H1 needs to maintain status during the couse (which would allow you to maintain status on H4) and you cannot avail any job related benefits.
    Ironpaper is a results-driven digital marketing agency. Ironpaper integrates design, technology and marketing for the web to drive meaningful results for clients. We are based in New York City and Charlotte, NC.

  4. hey there, great info I did most of these changes.. but now i can’t find the #underheader text or “sitename” anywhere.. I’ve already opened teh style sheet and used “find” but nothing… you know why is it? Thanks!
    Networking with Working Professionals for Career Growth : Typically, if you are working full time and take MBA classes, you will be taking classes most of the time in the evening  or weekends and majority of the students will be working full time just like you. The fact is, it is a great place for you to network with professionals in other companies. There are good number of managers in the class too. Everyone see your work and you get to discuss, if you want to make a career change or move to other higher role or different company, the network you build in class can be of great help.
    Many employers are already scrambling to recruit all the highly skilled and/or educated International workers to fulfill their employment needs in order to create the products and services that ensure their business success. The demand for international professionals has never been higher, as witnessed by the number of applications filed this year. If you don’t have an H1B sponsored job, you can not get a visa. A report by the Council of Economic Advisers (CEA) found that immigrants increase the total economic output of the United States, – are more innovative per capita than their native counterparts, – and contribute over $30 billion in increased income for native-born American workers.
    I am working with HCL and on L1. I have just joined MBA here and taking full time classes on weekends and in the evening. My problem is that I am in US only till october because my project will finish in october. Now please suggest me what shoud I do should i go for H1 or F1. I want to complete this MBA with job.
    Raj, Typically schools in US give you 6 to 8 years to complete the course. You can either do it later after few years or you can Convert to F1 visa and complete your MBA. Any visa renewal is subject to review by USCIS and it totally depends on case..hard to just speculate the decision.
    In-state Tuition Eligibility: This is not applicable if you are applying for private schools. But, if you are applying to top state university Business schools like University of Wisconsin School of Business, Ohio State University Fisher School of Business,  as a H1B visa  or L1 visa holder, You are eligible for instate tuition if you work in a state for more than one year and pay taxes. The only catch is, you have to be in the state for more than an year and you have a good business school in that area.
    On a technical level, that H2 is weak because it doesn’t contain any keywords. It doesn’t mention “Header 1,” “Header 2,” “SEO,” or anything peripherally related to the subject matter. It provides no guidance. A good H2 will not leave you in the dark. It should not be vague. It’s not clickbait.

  5. While your header tags do extend to h4, h5 and h6, we’re only going to focus on the first three since these are the tags that carry the most SEO value. Now, you can’t just go insert your header tags anywhere and expect to see results. Header tags have their own place on a page and have to be used in a proper order starting with your h1.
    Your Theme may or may not include h3 and h4 headings. In some Themes, h3 tags are used within the comments. You can easily check in your style.css with a search for h3. If it isn’t used, you can create your own, or if it is, use the h4 tags.
    Different websites choose to use their H1 tags differently. Some may make them very long, writing them out like full sentences. Others may limit them to one or two very simple words that match the actual title of the page. However, there are SEO benefits to using the H1 tag as a way to include keywords most relevant to the content of the page—and as descriptive as possible.
    Before webpages existed, printed materials like books, newspapers, and magazines utilized header text to either break up or introduce longer blocks of writing. This text was typically larger, in a different font, or otherwise emphasized to differentiate itself from the rest of the copy. For example, a headline in a newspaper would be considered a piece of header text.
    This winter, my coworker Genna Harris wrote a blog post about a JB Media Institute live-call with Rand Fishkin (the one and only Rand Fishkin cited above). In the interview, which is about company culture, Rand makes a reference to the TV show Mad Men. As I was editing the post, I thought we could title it “So Not Mad Men.” That sounds fun and intriguing.
    The pipeline guide features descriptive drug profiles for the pipeline products which comprise, product description, descriptive licensing and collaboration details, R&D brief, MoA & other developmental activities.

  6. 5) Preparing for and finding an H1B sponsored job is a structured process. Anyone who wants an H1B visa must first find an H1B job (which for a lucky few can be fairly quick, but for others it can take many months of frustrating searching). There are ways to speed things up, make the process easier and improve your chances. You need to get your resume in top shape and your job search strategy focused right now, so that you’re not rushing around at the last moment. H1 Base has the end-to-end services, from professional resume review, expert support, all the way through to specialist targeted solutions that help you secure your job in the USA and your H1B visa. Start your successful job search today.
    With the study guides and notes written by fellow students, you are guaranteed to be properly prepared for your exams. Over 350,000 specific notes are at your disposal. Your fellow students know exactly where the pitfalls lie and what the key elements will be to your success in that module. With their assistance, you can become well prepared and can avoid having to retake exams.
    The reason why marketers use H1 tags is twofold: to give readers/customers more information about the theme of the content they’re about to read and to provide search engines with a more diverse selection of keywords to index.
    ONLY AFTER you have successfully found and secured your H1B job (sponsorship) – Your new H1B employer can then file your H1B application forms with the US Governments Immigration Bureau. To find H1B Jobs – click here
    In terms of attractiveness for the user, it is of primary importance. But for SEO-promotion, title meta tag will have more weight. Title is also a page header, but it is prescribed not only for people, but also for robots. It is displayed not in the page itself, but only in the browser tab and in the snippet as the active link to the site. In fact, the title is an alternative, but the main header for the html document. If it is absent, the search engine takes as a basis h1 and uses it in the sickle.
    I am a full time MBA ( did MBA from india) and working with a MNC in Gurgaon, which visa should i apply for to be able to work in USA as H1B is for engineers what options are available for Indian MBAs.

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