The Google Hummingbird algorithm update, which aims to provide a positive user experience, opens up a great opportunity for optimizing an H1 tag. A key feature of the Hummingbird algorithm is Google’s drive and ability to look past the keywords in a search query and extract the user’s intent. By understanding the search intent behind a target keyword query, an H1 can be crafted to speak directly to that intent. If Google agrees with your interpretation of the user’s intent and it is effectively communicated in the H1 tag, this can certainly lead to a ranking promotion.
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Some companies listing jobs online choose to keep their contact options limited to a generic email address or an online form. Much higher success rates are derived from submitting to ‘real’ people within the companies (the actual hiring managers and decision makers who are recruiting for the position).
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So should we use h1 tags for just text or links also like post titles. What do you say and what should be done for better SEO because I have read some comments mentioning their google traffic dropped after changing.
It is important to spend time crafting unique meta titles to gain organic traffic. Do not just allow your website CMS to automatically generate titles as they are effectively “free adverts” for your website. Meta titles are not visible on your website but they are visible to people on search engines and this is why they are important to optimise to attract traffic from search engines.
Title is also a page header, but it is prescribed not only for people, but also for robots. It is displayed not in the page itself, but only in the browser tab and in the snippet as the active link to the site. In fact, the title is an alternative, but the main header for the html document. If it is absent, the search engine takes as a basis h1 and uses it in the sickle.
If you want to do a full analysis of H1 tags on pages on your website, you can use the Screaming Frog tool. This will do an analysis of up to 500 pages for free. Here’s a snapshot of the H1 tags on my site:
For efficient SEO, it is important that you follow hierarchy with H1 and H2 heading tags and use consistent formatting. Proper Use of H1, H2, H3, H4, H5, H6 heading elements offers your content a pattern that can be followed by the reader easily.
If you’re using WordPress for your content management system (CMS) of choice, then you’re probably already using a great theme. In that case, your theme designer has set up an H1 style and you likely don’t need to do anything.
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While having sitewide H1-6 tags or multiple H1 tags on a same URL is not a critical SEO issue, there is an optimal structure from the SEO point of view and that structure does not include sitewide H tags or multiple H1 tags per URL.
Flash is dead, and hidden objects are or have been used for so many shady things that it’s just not worth having them on your most important page. Many HTML 5 techniques are available to deliver similar to flash experiences that work on desktop and mobile.
The same thing happens with sitewide headings. If your sitewide site search box has an H2 tag “Search:”, each other H2 tag on your entire website (since it’s sitewide) shares its ranking strength with that word “Search:”. In some occasions, sitewide headings can even cause search engines to think that your website is all about something that it’s really not.
The h1 tag should contain your targeted keywords, ones that closely relate to the page title and are relevant to your content. The h2 tag is a subheading and should contain similar keywords to your h1 tag. Your h3 is then a subheading for your h2 and so on. Think of them as a hierarchy based on importance, the above being more important than the below.
I often receive questions regarding what should and what shouldn’t be an H tag on a given Magento URL. The confusion mostly comes from different points of view that front-end developers and SEOs might have on the issue.
For example, if the title of your article is “Guide to African Safaris” and the title of your website it “World Travelers Blog,” then your title tag should be something like “Guide to African Safaris – World Travelers Blog.”
Now that you have these two files open for editing in separate tabs, take a look at the “single.php” to see how WordPress pulls the same header html into every post on the entire website. The opening code is what calls that common header html onto the “single.php” file.
While the limit of links on your page may vary from industry to industry it is recommended that the average website try limit the number of links on their home page to under 150 links. This is so that the entire page /domain’s focus is not distributed to many lesser categories that may not be as important.
With summaries written by fellow students, you are guaranteed to be properly prepared for your exams. Over 250,000 specific summaries are at your disposal. Your fellow students know exactly where the pitfalls lie and what the key elements will be to your success in that module. With their assistance, you can become well prepared and can avoid having to retake exams.
Without doing anything, Yoast SEO will generate an SEO title based on the title of your post, the H1 heading. It will also put your site’s name in the SEO title. If you don’t put your site’s name in your SEO title, Google will do this for you. Yoast SEO will make sure your title isn’t too long – you’ll get a notice if your title is too long. At Yoast, we use a small bullet to separate the post title from the site name, but you could also use a dash, for example.
While keyword prominence is still an important ranking factor, whether it is within the H1 or simply highlighted at the top of the page, there is another level to the effect of the H1 tag on organic search performance. A page’s ability to effectively engage users is another way Google organizes its search results. The bounce rate is arguably the most important engagement metric as measured by Google’s algorithm.
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On the other hand, if a user jumps right back to search results after clicking on a link, then the user didn’t find what he or she was looking for. That means Google will likely demote that search result for the keyword.
In WordPress, many post titles feature information in addition to just the title of the post. Many titles include the time, date, author, and categories that the post is in. You can choose what elements to include or exclude in your title headings.
If you tend to write long posts, using headings can separate the sections, announce a change in subject or just add a little artistic “space” or graphic element. Post section headings are created by you as you write your post. Generally, the h3 and h4 heading tags are used, though sometimes the h5 might also be included.
3. Can I have more than 1 header tag on the page? Google will not penalize you, but one is preferred. If you have a need for multiple titles, then perhaps it should be broken into multiple pages, or use one h1, or multiple h2’s. Here’s a video from Matt Cutts explaining that:
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Susan Sweeney, CA, is the owner of Connex Network, Inc., an international Internet marketing and consulting firm. She is the author of 101 Internet Businesses You Can Start from Home, The e-Business Formula for Success, and Internet Marketing for Your Tourism Business. She lives in Bedford, Nova Scotia.
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Also, Moz’s 2015 survey of search engine ranking factors lists “Page-Level Keyword and Content-Based Metrics” as the third most important ranking factor. That large category includes “keyword term/phrase in particular parts of the HTML code on the page (title element, H1s, alt attributes, etc).”