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Here’s an example from another post of mine, where the two titles are not as closely matched. I used the meta title to directly target keywords, while the longer on-page title is more playful and creative. Notice how they both include the phrase “Optimize Everything” so they’re clearly tied together.
Personalizing submissions to a hiring manager and knowing their name will put you well ahead of your competition when they receive your resume, addressing them directly as if you were referred to them personally will get their attention.
Secondly, we want to diversify keyword targeting with our H1 tags when it makes sense to do so. I had a recent client who sells products that help people stop snoring. While we obviously tried to target some ecommerce phrases like “anti-snoring mouthpieces” or “snoring chin straps,” it’s important to keep in mind that some shoppers will search more conversationally, using phrases like “mouth guards to help stop snoring” or “proven ways to stop snoring.” They are looking for products, but they want that peace of mind knowing they are getting a product that works. To target both sets of web users, we used both sets of phrases strategically on the page. We targeted the shorter, more ecommerce-focused terms in their title tags and meta descriptions, and in the on-page content we included longer H1 tags. The H1s touched on some of those longer, conversational phrases that are still relevant to the website but perhaps too long to target in the page’s meta tags. The screenshot below shows you what I’m referring to:

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i am a law graduate from india….n was thinkin of doin an LLM in US…bt after the low job prospects i am thinkin of doin an MBA form US MBA school….wud it b a good decision switchin my field…also what are the recent job prospects after an MBA in US?…awaitin for a prompt response..thanx…
In the old days of HTML, the size of the lettering decreased as the number in the header tag increased. In other words, the font size in H2 was smaller than the font size in H1. The font size in H3 was smaller than the font size in H2. And so on.
We know that Google very carefully examines user behavior in order to determine the quality of a website, which is why Google Analytics reports information like bounce rates, average time spent on a web page, etc.—because these data points indicate how useful a page is, and thus how highly Google will rank them. If one page about poodle fur detangling has an average visit time of 12 seconds, and another has an average visit time of 50 seconds, odds are that the second page will rank higher. And a major factor in how long a visitor will spend on a page is how easy it is to parse the content on the page. So… what helps a visitor to parse content? H1 and H2 tags.
Every job search requires careful analysis, planning and dedication if you hope to succeed. For this, you will need a plan of attack. It’s important to understand that your résumé is in every essence, a marketing tool. Having a professional resume is important if you want the best results.This marketing tool should be used as a door opener and a topic of future discussion that you initiate when delivering it.
You can adapt this title template to your liking in the Search Appearance section of Yoast SEO. Go to the tab ‘Content Types’ and scroll to the content type you’d like to change the title template for, for instance posts:
Let’s assume that our Header 1 text has drawn the attention of a visitor, and the visitor is looking for a very specific piece of information that falls under the topic described by the Header 1 text. Time is ticking. The rule of thumb is that a visitor will spend about 10 to 15 seconds on a page to find what they want. So how does your visitor find that desired bit of info?
If you have a really long title tag, you can expect that Google won’t display the whole thing in the SERPs. Instead, it will shorten the title and add ellipsis (“…”) to the end of the shortened version.
In terms of attractiveness for the user, it is of primary importance. But for SEO-promotion, title meta tag will have more weight. Title is also a page header, but it is prescribed not only for people, but also for robots. It is displayed not in the page itself, but only in the browser tab and in the snippet as the active link to the site. In fact, the title is an alternative, but the main header for the html document. If it is absent, the search engine takes as a basis h1 and uses it in the sickle.
Once again, we’re using the meta title as as straightforward, searchable description of what’s on the page. And we’re being more relaxed and having fun with the on-page title. But we made them similar enough that viewers won’t get confused when they go from search results to the webpage.
H1 tags can improve your search engine ranking. But maybe you don’t know what that means, or even how to tell if your website is using the H1 tag properly to maximize your search engine placement. This SEO tutorial video is meant to teach you all about using the H1 tag to improve your onsite SEO. Watch the video below or visit YouTube to watch this video:
Please note that this isn’t intended to be the final say on the matter. As I noted above, the importance of header tags is a contentious subject, and as time goes on, the role they play in SEO will likely change. But at Post Modern Marketing this is the approach we take, both for our clients’ websites and our own website, and it works for us. Odds are, it’ll work for you as well.
Personalizing and proactively applying directly to hiring managers will put you well ahead of your competition when they receive your resume, addressing them directly as if you were referred to them personally will get their attention.
Raj, Typically schools in US give you 6 to 8 years to complete the course. You can either do it later after few years or you can Convert to F1 visa and complete your MBA. Any visa renewal is subject to review by USCIS and it totally depends on case..hard to just speculate the decision.
The lost opportunity in this argument is that both sides tend to focus on the direct relationship between an H1 tag and its ability to help a page rank by including a keyword. What is not often mentioned is the effect an H1 headline has on other ranking factors and overall user experience. Whichever school of thought you subscribe to, it is important to look at the indirect ranking effect of the H1 tag.
4) Finally, another mistake is Not realizing just how important it is to have a professional and powerful resume/CV that grabs a U.S. H1B employer’s attention and makes you stand out from your competition. You are competing for a job and you are competing for an H1B visa – you resume has to be ’great’ and it has to get you noticed by employers.
Relevance is a key element of marketing success. Your website is no longer relevant today if it is not mobile-friendly. You need Responsive Web Design. Responsive Web Design, or RWD for short, is one of the more effective ways to … Continue reading Responsive Web Design Statistics That Matter
This winter, my coworker Genna Harris wrote a blog post about a JB Media Institute live-call with Rand Fishkin (the one and only Rand Fishkin cited above). In the interview, which is about company culture, Rand makes a reference to the TV show Mad Men. As I was editing the post, I thought we could title it “So Not Mad Men.” That sounds fun and intriguing.
I bet you were wondering when we’d get to the dog hats! In my example above, the H1 stays in the same vein as the title tag, but targets some secondary language that’s relevant to search queries. Why did I do it that way, you ask?
Global Markets Direct’s Pharmaceutical and Healthcare latest pipeline guide Constipation – Pipeline Review, H1 2018, provides comprehensive information on the therapeutics under development for Constipation (Gastrointestinal), complete with analysis by stage of development, drug target, mechanism of action (MoA), route of administration (RoA) and molecule type. The guide covers the descriptive pharmacological action of the therapeutics, its complete research and development history and latest news and press releases.
Have you written lots of lecture summaries or notes? Earn hundreds of pounds each month by selling your written material to your fellow students. Last year students earned over R 200 000 from selling their work to other students.
The H1 and H2 heading tags will be your webpage’s main points for focus. They are the first things that users will notice about your page and hence have to be appropriate. The following SEO header tags will deal with specific details and optimization.
Your meta title sums up what the article is about in a few words (60-70 characters max) and should include your focus keywords. For SEO, the meta title is definitely a bigger deal than the H1, so think of it as a prime real estate for your keywords. With your H1 or on-page title, you have a little more room and you can say the same thing more creatively, if you feel inspired.
When you look at a web page and see something that looks like a big title at the top of the page, chances are that it’s the Header 1 text. In this blog, the title at the top of this page, “H1 and H2 Header Tags and How They Affect SEO,” has been marked with H1 tags.  If you looked at the source code for this page, you would find this:
For example, if the title of your article is “Guide to African Safaris” and the title of your website it “World Travelers Blog,” then your title tag should be something like “Guide to African Safaris – World Travelers Blog.”
Underscores frequently cause issues as people copy paste and can easily format the URL’s incorrectly. We have seen many a campaign burn hard cold cash at broken pages an 404 errors created specifically due to underscores being stripped by campaign systems or users.

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