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I’ve used several different content management systems over the years of working for an SEO agency, and WordPress is by far my favorite.  Not only does WordPress allow you to install pre-designed themes that can be hacked to your specifications, it also creates very SEO-friendly websites.  While its use was initially dominated by bloggers, WordPress is quickly becoming the CMS of choice for many static industry and business websites, as well.
Flash is dead, and hidden objects are or have been used for so many shady things that it’s just not worth having them on your most important page. Many HTML 5 techniques are available to deliver similar to flash experiences that work on desktop and mobile.
Elements that were once important ranking factors have lost some of their influence on search engine performance in the modern-day landscape. Additionally, as more new ranking factors are introduced by Google, the impact of any one factor is reduced. But, that doesn’t mean the factor no longer matters.
If you want to continue to work and study, one of things you can do it take more classes and complete the program in One year. If you plan to study full time, you can always change your status to F1 and study even after you are done with H1B.
If you use an important keyword in your H3, H4 header instead of your H2, search engine bots will give it lesser importance. H2 header tags can be used for subtitles with detail information, whereas the H3 or H4 levels can be used for lists with bullet pointing.
All in all, when focusing on on-page optimization in 2016, it is absolutely still valuable to spend some time and attention on the H1 tag. While the H1 tag might not have a direct impact on SEO, there are still indirect benefits – including better user experience, which is good for SEO in the long ru.
However, this content also tells visitors who end up on that page that if they’re looking for information about where to find bicycle parts, they can find it here. This clear statement can help reduce bounce rates, which in turn helps with SEO and ranking. In this regard, the H1 tag in SEO is incredibly valuable, as it speaks to both the search engines and your readers.
The main key phrases, in the first place, should contain the title. But you should write them in h1 too. Both here and there, it is better to do it at the very beginning. But it would be better if the keywords did not duplicate each other in these two tags. You need to use different word forms or diluted entries in h1 and lines in the title. Some take all the keys on the page and make up the structure of the articles from them. Just remember – without cool behavioral factors such a scattering of keywords on the subtitles will be punished with a filter for overshooting.
It is another piece of a perfect page, in the traditional sense, and I try to build a site for search engines and humans. I still generally only use one h1 heading tag in my keyword targeted pages I believe this is the way the W3C intended it be used and I ensure it appears at the top of a page above properly marked up p tags and written with my main keywords or keyword phrases incorporated
Career Growth with Work experience : One of the biggest advantages of studying MBA while working is, your work experience is ticking, you are never without a job or not working…What it does is, by the time you graduate, you have accumulated your work experience and as well as gained a Masters degree. It is a win-win scenario. Imagine, if you are full time student on F1 visa, you are not working, that time is just student and you are not getting work experience accumulated for your career. Logically, it is a great combination and lets you easily switch to management roles once you graduate with MBA even though you were in low level during studying MBA.
In case you are hungry of getting more relevant info, then do go to What I Wish Everyone Knew About Header Tags in SEO and read the stuff in there. It will make you more confident in using H1 , H2 tags , where, when and why?
The H1 tag is the most important heading because it’s the highest level tag that shows what your specific page is about. Search engines generally give this tag more weight over other headings, so it usually improves your search engine ranking when you use it correctly and in conjunction with other onsite SEO techniques.
A title tag is the first piece of real estate a search engine looks at to determine what your page is all about. If you have an H1 tag in your on-page content that backs up that title tag, the search engine is likely to index your page more thoroughly and accurately.
Your H1 tag should be at the top of the page content (above any other heading tags in the page code). If your site is divided in to columns the left column may appear “higher” in the code. Be sure it does not contain any H1 tags as most likely the center column contains the main content of the page.

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There have been relatively few case studies that have focused on the direct impact of optimized H1 and H2 tags on search rankings, but occasionally one trickles out that indicates that H1s and H2s directly impact search rankings. Conversely, others have found that simply using bigger fonts for key phrases yielded the same results as using H1s and H2s (which frankly amounts to the same thing, and speaking from experience, it’s a lot easier to just use header tags than manually fiddle with text size, especially since WordPress makes header tags so easy to implement).
Use only H1 header tag for a webpage. You can use multiple subheadings in the form of H2, H3 subheadings as per your needs to structure your document. Your SEO for ideal search engine result position circles around the way you use your H1 and H2 heading tags, primarily your H1. Incorporating the keywords that appear in your content into your title too will enable you to rank higher and attract a better audience. 
It should be immediately obvious that the very last H2 is useless. It doesn’t tell me anything about the content of that section. I can probably guess from the context that there’s some sort of progression, that we’re taking what we’ve learned in the previous sections and doing… something… with it. But maybe I’m wrong. Maybe the next step is to invest in Amway. Who’s to say?
“Alternative text” or “alt text” describes the intent of images being used on web pages. Alt text was introduced initially as an HTML standard element to for blind web surfers to enable them to “read” the contents of images. Search engines adopted the alt text naming conventions to also better align their image search experiences and the context of pages. Shortly thereafter elements of alt and title text optimisation started appearing in many search engine optimisation strategies. Nowadays alt text optimisation strategies are a common feature of on-page keyword optimisation.
While the limit of links on your page may vary from industry to industry it is recommended that the average website try limit the number of links on their home page to under 150 links. This is so that the entire page /domain’s focus is not distributed to many lesser categories that may not be as important.
That’s a big part of why a lack of H1 and H2 tags is problematic. A site that lacks H1s and H2s is like a book that lacks a title and chapter headings. The content is all still there, but it’s significantly more difficult to readers to quickly judge what the overall subject is, and to subsequently drill down and find the specific piece of information that they want. Remember how I said that visitors will spend about 10 seconds to find what they’re looking for? If there’s no H1 and H2 text to guide them, it’s likely that they’ll lose patience and leave.
I’m wondering if it makes a difference if you have your H1 hidden for desktop and only visible for phone. Only the H2 is visible for desktop. Does this have a negative influence on SEO? If you want, you can check for example the page
Fathom creates profitable growth through digital marketing. Fathom recognizes and appreciates the role all of its stakeholders — customers, employees, shareholders, community—play in its success. Organizations that choose to partner with Fathom get a long-term commitment to growth through data-driven marketing. They also get access to a wide range of passionate professionals and tools with the specialization and expertise to accomplish their business goals.
Thanks to the summaries written by fellow students specifically for your course and its modules, you will never miss a trick when it comes to your exams. No generic book summaries, but the specific content you need to ace your exams.
Keywords in H1 Tags is of utmost importance for it is an important ranking factor. I never knew that keywords in H3 and H4 tags are not given that weight age by search engines. Though I included the ancillary keywords in those tags and not the primary/focus keywords. Very informative post for a beginner.
In terms of attractiveness for the user, it is of primary importance. But for SEO-promotion, title meta tag will have more weight. Title is also a page header, but it is prescribed not only for people, but also for robots. It is displayed not in the page itself, but only in the browser tab and in the snippet as the active link to the site. In fact, the title is an alternative, but the main header for the html document. If it is absent, the search engine takes as a basis h1 and uses it in the sickle.
Sitemaps enable search engins and users to navigate to the sections of the site they want to be in. An XML sitemap however is used exclusively by search engines to accurately map the exact locations of all pages. Most modern CMS systems have the ability now to automatically generate XML sitemaps that can be submitted to search engines.
Once again, we’re using the meta title as as straightforward, searchable description of what’s on the page. And we’re being more relaxed and having fun with the on-page title. But we made them similar enough that viewers won’t get confused when they go from search results to the webpage.
Yes. I know from the H1 that the post will explain what header tags are and how they impact SEO. Looking at the H2s, I know that the content of the post will explain what H1s are, what H2s are, whether or not H1s and H2s have an effect on SEO, and how to properly implement H1 and H2 tags. It’s pretty clear what’s going on here.
A vital attribute of SEO it to align the keywords that customers frequently search to the content on your pages. There are many tools to help you do this online, however seasoned SEO experts are able to look at pages and query search results to bet a good understating of what keywords would work best to attract more customer searches.
In WordPress, many post titles feature information in addition to just the title of the post. Many titles include the time, date, author, and categories that the post is in. You can choose what elements to include or exclude in your title headings.
The main purpose of header tags is to deliver content in a reader-friendly format. Categorization by means of different heading styles would enable the reader to follow the flow of the article and understand it better. An outline format would also help in easy retrieval of content.
Every job search requires careful analysis, planning and dedication to succeed. For this, you will need a plan of attack. First, it’s important to understand that your résumé is in every essence, a marketing tool. Having a professional resume is important if you want the best results.This marketing tool should be used as a door opener and the better resume you have, will help lead to more and better job opportunities.
I’m agree with you, the example of zappos is true. Except for H2 title for category : it’s depend the number of product and the name. If there are too many products with the same keyword that we want to rank in H2 title, Google can give a panda penalty.
Yes, but not as important to the search engines as your H1 tag. Unlike the H1 tag, you may have multiple H2, H3, H4, H5, and H6 sub-headings. Think of these sub-headings as ways of organizing the content on your page for your readers more than for the search engines. These headings should also contain important keywords and help organize your content into sections, so readers can scan your page and decide if it’s something they’re interested in reading.
John Lincoln is CEO of Ignite Visibility, one of the top digital marketing agencies in the nation and the number 698 fastest growing company in the USA in the 2017 Inc. 5000. As a digital marketing expert and in-demand public speaker, Lincoln is consistently named one of the top influencers in the industry. In 2017, he was the recipient of the Search Engine Land “Search Marketer of the Year” award. Ignite Visibility crafts custom digital marketing strategies for clients, including services in SEO, social media, paid media, email marketing, Amazon and more.
Optimising headings means providing an ultimate summary of the pages content and purpose for the reader. H1 tags are most important, thereafter sub-topics of lesser importance can be outlined in the page using H2, and H3 tags.
I am an IT professional having 14 years of experience. For the last 5 years I am in USA on H1B Visa. I am looking forward to pursue MBA from USA may be online/ Evening classes. Since I have only 1 more year of H1B visa remaining, can you please help me with the best possibilities I can have? Thanks!
Neglecting the rules of uniqueness and relevance of headings can lead to the fact that the site falls under the filter. Recently, search engines began to pay special attention to the quality of content and its SEO-settings. Doubles, oversampling, chaotic distribution of headers, their inconsistency with content is punished.
If you are not using a CMS, or your only option is to manually add your H1 tags with HTML, this is luckily very simple to do. Just open the page you want to edit in a code editor—Notepad on Windows and TextEdit on Mac can both edit and save HTML files—and find the location where you want to add a H1 tag. It should be beneath the tag, but above the

tags and other text and images on your page.
This question has been the source of endless debate among SEO experts for well over a decade. After all that time, the widely accepted answer is a resounding, “Probably.” It’s believed that Header 1 and Header 2 text used to have a larger impact on search rankings than it does now, having been crowded out by more sophisticated measures.
ONLY AFTER you have successfully found and secured your H1B job (sponsorship) – Your new H1B employer can then file your H1B application forms with the US Governments Immigration Bureau. To find H1B Jobs – click here
I think I need to clear my concept in this regard. I usually use H2 Tag once, very rarely twice. I use every Tags for paragraphs in descending order. H1-Title, H2-Ist Para, H3-2nd Para, H4-3rd Para. I never use 3, 4 or 5 for sub paras. I use bullets there or continue with the text.
Many employers recruit highly skilled and/or educated International workers to fulfill their employment needs in order to create the products and services that ensure their business success. A report by the Council of Economic Advisers (CEA) found that immigrants increase the total economic output of the United States, – are more innovative per capita than their native counterparts, – and contribute over $30 billion in increased income for native-born American workers.
Your Theme may or may not include h3 and h4 headings. In some Themes, h3 tags are used within the comments. You can easily check in your style.css with a search for h3. If it isn’t used, you can create your own, or if it is, use the h4 tags.
There are several header tags used on this page. For example, “Can a H1 Tag Improve My SEO?” at the top of this page is a H1. The text you’re about to read is an H2. We also use H3 and H4 tags on other pages of our site.
Title is also a page header, but it is prescribed not only for people, but also for robots. It is displayed not in the page itself, but only in the browser tab and in the snippet as the active link to the site. In fact, the title is an alternative, but the main header for the html document. If it is absent, the search engine takes as a basis h1 and uses it in the sickle.
You can adapt this title template to your liking in the Search Appearance section of Yoast SEO. Go to the tab ‘Content Types’ and scroll to the content type you’d like to change the title template for, for instance posts:
Let’s assume that our Header 1 text has drawn the attention of a visitor, and the visitor is looking for a very specific piece of information that falls under the topic described by the Header 1 text. Time is ticking. The rule of thumb is that a visitor will spend about 10 to 15 seconds on a page to find what they want. So how does your visitor find that desired bit of info?

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