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Based on personal experience and our work with many clients over the years, we believe that effective use of H1 and H2 tags directly impacts search rankings. But even if the improvements in performance that we attribute to using H1s and H2s are simply the result of an improved user experience yielding lower bounce rates and better user engagement (and as a consequence, better rankings), the takeaway is still the same: Use H1 and H2 tags.
It’s your call whether to lean toward consistency or creativity. Personally, I’d be more likely to use a creative H1 in the case of an article or blog post (like the examples above) than, say, a product page or an evergreen page on a core topic.
Now you can hit “Update File.”  And if you leave everything this way, you won’t notice a single change in your website yet, since all you did was paste the exact same code into the “single.php” file that it had been pulling from the “header.php” file to begin with.
Some companies listing jobs online choose to keep their contact options limited to a generic email address or an online form. Much higher success rates are derived from submitting to ‘real’ people within the companies (the actual hiring managers and decision makers who are recruiting for the position).

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While your header tags do extend to h4, h5 and h6, we’re only going to focus on the first three since these are the tags that carry the most SEO value. Now, you can’t just go insert your header tags anywhere and expect to see results. Header tags have their own place on a page and have to be used in a proper order starting with your h1.
If Header 1 text is your book title, then Header 2s are your chapter headings, which give readers a clearer picture of what your content covers, and allows them to quickly find the specific information they want.
The SEO title (quite often called the meta title)  is not displayed on your page but is an important factor for Google when indexing your post.  If you’re using a tool such as Yoast SEO plugin you’ll be able to add in the meta title at the end of your post.  When you search for something on Google the first line of search results is the meta title.  If your meta title is not optimized for keywords and optimized for search you’ll loose out on traffic.
This winter, my coworker Genna Harris wrote a blog post about a JB Media Institute live-call with Rand Fishkin (the one and only Rand Fishkin cited above). In the interview, which is about company culture, Rand makes a reference to the TV show Mad Men. As I was editing the post, I thought we could title it “So Not Mad Men.” That sounds fun and intriguing.
It is important to realize that your SEO title doesn’t have the same purpose as the title of your post or page. Your post title is meant for people that are already on your site. It’s telling them what your post or page is about. Your SEO title, on the other hand, is meant for people who are not on your website yet. It will be shown to people in the search engines. It will be the title of your snippet in Google – that’s why it’s in the snippet preview. The purpose of your SEO title is to make people click on the snippet, come to your website and read your post or buy your product.
The Importance of an h1 Tag: Never ignore it because Search spiders pay attention to the words used in the h1 tag as it should contain a basic description of the page content, just as the page title does.
We know that Google very carefully examines user behavior in order to determine the quality of a website, which is why Google Analytics reports information like bounce rates, average time spent on a web page, etc.—because these data points indicate how useful a page is, and thus how highly Google will rank them. If one page about poodle fur detangling has an average visit time of 12 seconds, and another has an average visit time of 50 seconds, odds are that the second page will rank higher. And a major factor in how long a visitor will spend on a page is how easy it is to parse the content on the page. So… what helps a visitor to parse content? H1 and H2 tags.
Your H1 tag should be at the top of the page content (above any other heading tags in the page code). If your site is divided in to columns the left column may appear “higher” in the code. Be sure it does not contain any H1 tags as most likely the center column contains the main content of the page.
Having unnecessary elements in your website URL’s causes a number of indexation bugs and can detract from the users experience and natural link attraction processes. As a rule of thumb it would be best practice to establish a permanent link structure that is going to stay (henceforth permanent). Your URL architecture ought to be short, categorised and memorable for users. In other words “clean”.
I am working with HCL and on L1. I have just joined MBA here and taking full time classes on weekends and in the evening. My problem is that I am in US only till october because my project will finish in october. Now please suggest me what shoud I do should i go for H1 or F1. I want to complete this MBA with job.
Thanks to the study guides written by fellow students specifically for your courses, you will never miss a trick when it comes to your exams. No generic book summaries, but the specific content you need to ace your exams.
For starters, make sure that your H1 tag includes your keyword. That means if you want your article to show up at the top of the results when people search for “women’s handbags,” then you should include the phrase “women’s handbags” in your H1 tag.
Sitemaps enable search engins and users to navigate to the sections of the site they want to be in. An XML sitemap however is used exclusively by search engines to accurately map the exact locations of all pages. Most modern CMS systems have the ability now to automatically generate XML sitemaps that can be submitted to search engines.
3) Even when a job is advertised on general job sites – you are then competing with thousands of American workers for the same position – ‘everyone’ applies for the same job and companies are flooded with resumes !
It’s important to have some rhyme and reason to your H1 usage. Search engines read header tags to help decide what your page is about and how it should be indexed. Too many or improperly used H1 tags will confuse search engines and dilute the meaning of the tags you’re using.
Every article gets two titles—the meta title and the on-page title (H1). These two titles can be exactly the same. But, if you’re struggling to balance SEO and creativity, you can make them subtly different. That said, they have to bear a family resemblance! As Rand Fishkin explains in this Whiteboard Friday, you don’t want your search user to see one title on Google, click it, then arrive at a page with a completely different title! Odds are, this person will feel confused or annoyed or think your site is broken—and leave. There needs to be continuity between the title that appears in search results and the title that appears on the page.
A vital attribute of SEO it to align the keywords that customers frequently search to the content on your pages. There are many tools to help you do this online, however seasoned SEO experts are able to look at pages and query search results to bet a good understating of what keywords would work best to attract more customer searches.
Hi! H1 is indeed the name – or title – of your post or page. It’s what you insert first on top of the post editor when you create a new post. The SEO title is the title you’ll see in search engines. Hope this helps!

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We’ve made the distinction that these hats are some of the finest available for purchase. If the company has a target demographic of people who pamper their pooches, we want to try and reach that target market with phrases that naturally relate to high class and luxury.
The significance of the H1 to this engagement metric is that it is often the first page element a user sees upon landing on a page. Therefore it is imperative that this headline assures the user they are in the right place and have found what they are looking for.
Secondly, we want to diversify keyword targeting with our H1 tags when it makes sense to do so. I had a recent client who sells products that help people stop snoring. While we obviously tried to target some ecommerce phrases like “anti-snoring mouthpieces” or “snoring chin straps,” it’s important to keep in mind that some shoppers will search more conversationally, using phrases like “mouth guards to help stop snoring” or “proven ways to stop snoring.” They are looking for products, but they want that peace of mind knowing they are getting a product that works. To target both sets of web users, we used both sets of phrases strategically on the page. We targeted the shorter, more ecommerce-focused terms in their title tags and meta descriptions, and in the on-page content we included longer H1 tags. The H1s touched on some of those longer, conversational phrases that are still relevant to the website but perhaps too long to target in the page’s meta tags. The screenshot below shows you what I’m referring to:
Yes, however not as critical to the web crawlers as your H1 tag. Dissimilar to the H1 label, you might have different H2, H3, H4, H5, and H6 sub-headings. Think about these sub-headings as methods for sorting out the substance on your page for your perusers more than for the web crawlers. These headings ought to additionally contain critical catchphrases and sort out your substance into areas, so perusers can check your page and choose in the event that it’s something they’re occupied with perusing.
Reduce your page speed. Visitors expect your site to load quickly, and if it doesn’t, you may be driving them away. Check out this list of 26 tools to improve page speed to find one that’s right for you.
The main purpose of header tags is to deliver content in a reader-friendly format. Categorization by means of different heading styles would enable the reader to follow the flow of the article and understand it better. An outline format would also help in easy retrieval of content.
2.  Are you targeting the keywords you wish to rank higher for?  If not, go in and modify your tags slightly to include those words.  If your h1 happens to be an image, use the image alt tag to add those juicy keywords.
In my view, you should study what you are passionate about…not study something because of job prospects….Coming to your question, job prospects are always there, depends on where you study and how well you network….

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