internet promotion strategy | online marketing for beginners
This winter, my coworker Genna Harris wrote a blog post about a JB Media Institute live-call with Rand Fishkin (the one and only Rand Fishkin cited above). In the interview, which is about company culture, Rand makes a reference to the TV show Mad Men. As I was editing the post, I thought we could title it “So Not Mad Men.” That sounds fun and intriguing.
The fact is: obtaining an H1B visa can often be a long and challenging process for many people: the most difficult stage is finding your H1B job with a sponsoring company (which is the 1st step for everyone), to interviewing and negotiating your employment contract, to gathering required documents (both you and your new employer) and filing the right visa application forms (your employer), all within the required time frames.
In the first example, we are using a graphic of a leaf set in the background of the heading to the left of the text. The padding is adjusted so that the heading’s text will move over 45px to make room for the background graphic. Note that we’ve also set the background graphic to no-repeat so only one leaf with appear. Otherwise we’d have a whole heading filled with leaves.
Because WordPress themes pull html from the exact same header.php file for every single page on the entire website, that means that your website title ends up getting the only
tags throughout the site. The page titles and post titles themselves are delegated to getting tagged with
, which is exactly the opposite of what it should be. While the title of your website is important to internal pages, the much more vital keywords are usually found in the post or page title.
Meta keywords are an obsolete method for attracting SEO traffic. It’s worth knowing however that they once worked at the dawn of SEO keyword tags were a factor that used to count. Nowadays anyone arguing that your site must contain them or optimising for keyword tags is futile toward your SEO traffic generation objectives. We left this metric in our report as a thoughtful reminder of a time in SEO when things were just that easy. RIP keyword tags.
Every job search requires careful analysis, planning and dedication if you hope to succeed. For this, you will need a plan of attack. It’s important to understand that your résumé is in every essence, a marketing tool. Having a professional resume is important if you want the best results.This marketing tool should be used as a door opener and a topic of future discussion that you initiate when delivering it.
Yeah, if you apply for change of status then ideally, you should change you status to H1. That said, I have seen few people who have stayed on L1 status and working. I do not know the exact consequences, some say it has impact in the long run…but I do not know.
Search engines understand the pictures by their alt tags. If there is no alt tag, search engine doesn’t understand anything from the image. That’s why you should use alt tag on your all pictures, which you use in your website. It’s crucial to use alt tag and to make sure search engines know what you are talking about.
It is preferred not to go deep into short web documents, as it would lead to disorganization and misdirection from your content’s objective. For longer documents, apart from H1 and H2 heading tags, H3 and H4 sub-heading tags are needed.
If you want to work and study, then your best option I think is to get H1B visa. If you change your status to F1 visa, you cannot work full time and you have to be enrolled full time and can only work on campus for 20 hrs. Find a job in a local company and get H1B sponsored by them, you can continue to work for them and also complete MBA too. I know it can be hard to find a H1B sponsor…but there is no better choice.
And: Use a meaningful H1/H2/…-structure which means you should have at least one H1 and if you want to use other levels (H2, H3,…) make sure of have at least two of them (in other words: you should have at least two H2 if you want to use it).
Some digital marketers have noticed significant ranking improvements when they optimize an H1 tag and do nothing else on the page. That’s evidence that the Google search algorithm takes the tag very seriously.
If you want to see an example of a WordPress site that effectively uses this method, check out the National Flammable Safety Storage Association website. You’ll notice that the NFSSA site’s homepage has an H2 surrounding the title of the website in the header, but an H1 around the post and page titles.
You can find the input field for the SEO title in the Yoast SEO metabox, which appears underneath the post input field. To edit the SEO title, you need to click on the edit snippet button. The snippet preview will then open. The snippet preview offers you three input fields. The first one is the input field to edit your SEO title. Beneath the input field you’ll – hopefully – see a green bar. That’s to say, it will be green if your SEO title is well-optimized. If it’s orange or red you should put some effort in improving it. As you can see, the SEO title has all kinds of weird %-signs in it. Don’t let this scare you off, I’ll tell you all about it later on in this post.
Different websites choose to use their H1 tags differently. Some may make them very long, writing them out like full sentences. Others may limit them to one or two very simple words that match the actual title of the page. However, there are SEO benefits to using the H1 tag as a way to include keywords most relevant to the content of the page—and as descriptive as possible.
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What if you don’t want your WordPress page title to default i.e. to the H1 tag, how would you change it? Inside the SEO Design Framework it’s a snap, you can simply flip a toggle on the the Page Title Tag option inside Display Title Tab which has the H1 option set as the default to H2 or None.
Ideally speaking keywords that best describe the pages content should be naturally present in heading tags. Duplicating meta titles and heading tags does not classify as optimisation, this is automated “optimisation” present in most modern content management systems.
The significance of the H1 is that it is often the first page element a user sees upon landing on a page. Therefore it is imperative that this headline assures the user they are in the right place and have found what they were looking for.
You can also check out our on-page SEO checklist, which is a free guide designed to help you review each page of your website for the factors that will help it rank as highly as possible. This PDF can be used over and over to ensure that your SEO is solid and you haven’t missed any of the steps along the way to ranking in the top spot.
In order to position a content piece as an answer to a user’s query, it is good practice to format the H1 tag as a question, and answer that question in the body of the page. Since the launch of Hummingbird, I have taken note of an influx of top search results containing a question in the H1 tag. Although this is not a scientific observation, it is reinforced by Google’s knowledge graph returning a question based on a short-tail search query, such as “allergy symptoms”.
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Every year, statistics and reports show that 70-80% of H1B jobs are filled before sponsor companies need to advertise them on the open market and before they need to openly advertise them on general US job sites like Monster and Careerbuilder etc.
At this late date, we’re not 100% certain as to whether Google and company look specifically at header tags, or if the way that users respond to content with header tags has a larger impact on search rankings. It’s become a bit of a ‘chicken or the egg’ conundrum.
H1 tags are one element of optimizing your website but, if you get them wrong, it can be damaging to your site. You never over-do your optimization but you should have your keywords listed in a compelling title.
Here’s the simple fix: go into your Stylesheet (style.css) and scroll down until you find the code that defines the formating of the
appearance. It will look something like this:
Dividing up your content within a post can feature more than colorful and larger fonts. You can add graphics and styles to these section dividers to enhance the look of your site. Let’s look at two examples.
By default, using the first example, any time the H2 is listed, it would look that way. By putting an ID or Class selector in front of the H2 tag, you can modify the look. But, and there is always a but with CSS styles, outside of an identifying ID or Class selector, it acts like a parent, influencing the other H2 headings.
Securing a dedicated server or VPS server for your website will enable you to not be classified with other potential spammers on your shared hosting IP. This IP address should also then be redirected to your home page.
Due to the H1B market conditions and quota limitations, employers now hire earlier and well in advance of the H1B filing period. Although hiring in advance is not the perfect situation for them – they understand the H1B market conditions and challenges, and realize that they have no alternative and that they must do this to maximize their chances of getting the best employees they need for their positions and have visas prepared and ready to file in April.
Most web designers look to use their business name or tagline as their H1 tags. For this reason, HTML5 offers liberty to the designer to have multiple H1 tags on the same web page design. This feature was not available in previous versions of HTML.
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Wish you a very happy new year. My wife did her MBA Finance and Marketing in India and came to US after getting married. She is planning to do her second MBA here. May i know what are the options available here. She also has H4 EAD now. Can she study with that ?? Also is it mandatory to write GRE/GMAT . Since she already did her MBA is there any crash course that she can take up and sit in campus interviews.
In the SEO video above, we demonstrate to you proper methodologies to take a gander at the HTML code behind your site, and check whether your pages are utilizing H1 labels. To do as such, take after these strides:
Hi! H1 is indeed the name – or title – of your post or page. It’s what you insert first on top of the post editor when you create a new post. The SEO title is the title you’ll see in search engines. Hope this helps!
What we’re interested in is the two instances of “h1” in the brackets to either side of the title. These are Header 1 tags, which designate the text between them as Header 1 text. These tags tell your browser—and search engines—that this is the biggest text on the page (unless someone has manually tweaked the site settings), and thus the most important text on the page.
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Secondly, we want to diversify keyword targeting with our H1 tags when it makes sense to do so. I had a recent client who sells products that help people stop snoring. While we obviously tried to target some ecommerce phrases like “anti-snoring mouthpieces” or “snoring chin straps,” it’s important to keep in mind that some shoppers will search more conversationally, using phrases like “mouth guards to help stop snoring” or “proven ways to stop snoring.” They are looking for products, but they want that peace of mind knowing they are getting a product that works. To target both sets of web users, we used both sets of phrases strategically on the page. We targeted the shorter, more ecommerce-focused terms in their title tags and meta descriptions, and in the on-page content we included longer H1 tags. The H1s touched on some of those longer, conversational phrases that are still relevant to the website but perhaps too long to target in the page’s meta tags. The screenshot below shows you what I’m referring to:
On the other hand, if a user jumps right back to search results after clicking on a link, then the user didn’t find what he or she was looking for. That means Google will likely demote that search result for the keyword.