When it comes to the homepage main index of most WordPress website themes, the
relationship is perfect. Your website title, which is the most important descriptor of the homepage, is automatically wrapped in
tags, and the website description is wrapped in
tags. In the content beneath the header, individual post titles are also wrapped in
The reason why marketers use H1 tags is twofold: to give readers/customers more information about the theme of the content they’re about to read and to provide search engines with a more diverse selection of keywords to index.
A vital attribute of SEO it to align the keywords that customers frequently search to the content on your pages. There are many tools to help you do this online, however seasoned SEO experts are able to look at pages and query search results to bet a good understating of what keywords would work best to attract more customer searches.
We know that Google very carefully examines user behavior in order to determine the quality of a website, which is why Google Analytics reports information like bounce rates, average time spent on a web page, etc.—because these data points indicate how useful a page is, and thus how highly Google will rank them. If one page about poodle fur detangling has an average visit time of 12 seconds, and another has an average visit time of 50 seconds, odds are that the second page will rank higher. And a major factor in how long a visitor will spend on a page is how easy it is to parse the content on the page. So… what helps a visitor to parse content? H1 and H2 tags.
We offer a wide range of website optimization services for search engines from one-off consultations, through keyword analysis, creation of valuable content and backlinks, to long-term optimization of your website.
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This is a calculation as to how much html code is used verses how much readable text is available on your home page. Google likes clean code and and a good text to code ratio is between 20 to 30% of actual text to html code. This number may differ by industry and similar ranking verticals.
If you have questions about using headings, or need help optimizing your website, contact your webmaster or contact us—we’ll be happy to review your site and assist you in optimizing your website to improve your search engine ranking.
Web standards features the h3 tag with type that is by default slightly smaller than the h2 tag but larger than the h4 tag font. You can control the size differences within the style.css style sheet. But you are not limited there.
Your Theme may or may not include h3 and h4 headings. In some Themes, h3 tags are used within the comments. You can easily check in your style.css with a search for h3. If it isn’t used, you can create your own, or if it is, use the h4 tags.
If a web page was a book, the H1 text would be the book’s title. It tells would-be readers whether that subject matter is relevant to their interests. For example, if you are looking for tips on how to detangle poodle fur and you come across a page titled, “How to Groom Your Poodle,” you’ll probably read that page. Conversely, if the page is titled, “Why Barry Bonds Shouldn’t Be in the Hall of Fame,” you’re almost certainly not going to read the page, because it almost certainly isn’t going to help your dirty, filthy poodle.
Your meta title sums up what the article is about in a few words (60-70 characters max) and should include your focus keywords. For SEO, the meta title is definitely a bigger deal than the H1, so think of it as a prime real estate for your keywords. With your H1 or on-page title, you have a little more room and you can say the same thing more creatively, if you feel inspired.
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After you’ve hit “refresh” on one of your website post pages to make sure that nothing has been screwed up (like I said, it should still look exactly the same as it did before), close the “header.php” tab (you won’t need it anymore). Go back to your freshly updated “single.php” file and scroll down until you find the code that assigns tags to the website title and description. It will look something like this:
You can find the input field for the SEO title in the Yoast SEO metabox, which appears underneath the post input field. To edit the SEO title, you need to click on the edit snippet button. The snippet preview will then open. The snippet preview offers you three input fields. The first one is the input field to edit your SEO title. Beneath the input field you’ll – hopefully – see a green bar. That’s to say, it will be green if your SEO title is well-optimized. If it’s orange or red you should put some effort in improving it. As you can see, the SEO title has all kinds of weird %-signs in it. Don’t let this scare you off, I’ll tell you all about it later on in this post.
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The presence or lack of H1s and H2s impacts the behavior of site visitors. And as a consequence, search engines use this text (or lack thereof) to help determine what a site is about, and how well it should rank.
3. Can I have more than 1 header tag on the page? Google will not penalize you, but one is preferred. If you have a need for multiple titles, then perhaps it should be broken into multiple pages, or use one h1, or multiple h2’s.
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You’ve heard us talk about them during webinars, you’ve read other articles about them, and you may have even seen them living in your website’s HTML code. What is an H1 tag and why is it important? I’ll try to explain using hot sauce, snoring mouth guards and fashionable dog hats. You’re in for a treat.