marketing strategy | digital marketing

All in all, when focusing on on-page optimization in 2016, it is absolutely still valuable to spend some time and attention on the H1 tag. While the H1 tag might not have a direct impact on SEO, there are still indirect benefits – including better user experience, which is good for SEO in the long ru.
You can also check out our on-page SEO checklist, which is a free guide designed to help you review each page of your website for the factors that will help it rank as highly as possible. This PDF can be used over and over to ensure that your SEO is solid and you haven’t missed any of the steps along the way to ranking in the top spot.
Many of you already know the WordPress SEO basics about

and

title tags: they let search engines know what the most important titles on a page are, with

designating most significant title and

designating secondary titles and headings.  On any given website page, the title that you want the search engines to pay the most attention to should always be surrounded by

tags.  Less important titles and headings that separate a page into different sections should instead use the

tag, which gives them less weight as a page descriptor.
First up is the reader. Online marketers try to provide customers with as much information as possible about the theme of the content they are about to read. We use it to distinguish the content on that page from other pages that are similar but not identical. Below is a screenshot of a page with content about hot sauce. This particular page focuses on the most extreme hot sauce that this company sells. We’re using the H1 on this page to reaffirm to search engines that we want this page to show up in search results for folks who are serious about their hot sauce addiction, not just your average Joe looking for an average sauce.
Need help on this topic or any other SEO service , do get in touch with Syscomm. The experts there are eagerly waiting to share their knowledge with you and do what you want them to at the earliest possible.

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You can set the way you want to generate your SEO title in the Search Appearance section of Yoast SEO. If you do that, all your post titles will be generated in the exact same way. But, as described above, you can also edit the SEO title separately for a post. In the next paragraph we’ll explain in which cases you’d want to do that.
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In fact, if you do a search on just about any popular keyword, you’ll likely see Page 1 of the search results populated with titles that follow that format. Take a look at the search results for “LCD TV Reviews” for some examples.
The subtitle text above, “Relevant Header 2 text guides visitors to a specific section of web content,” is Header 2 text. If you looked at the source code of this page and searched for that phrase, you would find this snippet of text:
Keywords in H1 Tags is of utmost importance for it is an important ranking factor. I never knew that keywords in H3 and H4 tags are not given that weight age by search engines. Though I included the ancillary keywords in those tags and not the primary/focus keywords. Very informative post for a beginner.
Using valid markup that contains no errors is important because syntax errors can make your page difficult for search engines to index. Run the W3C validation service whenever changes are made to your website’s code.
If you’re using WordPress for your content management system (CMS) of choice, then you’re probably already using a great theme. In that case, your theme designer has set up an H1 style and you likely don’t need to do anything.
It is another piece of a perfect page, in the traditional sense, and I try to build a site for search engines and humans. I still generally only use one h1 heading tag in my keyword targeted pages I believe this is the way the W3C intended it be used and I ensure it appears at the top of a page above properly marked up p tags and written with my main keywords or keyword phrases incorporated
You can find the input field for the SEO title in the Yoast SEO metabox, which appears underneath the post input field. To edit the SEO title, you need to click on the edit snippet button. The snippet preview will then open. The snippet preview offers you three input fields. The first one is the input field to edit your SEO title. Beneath the input field you’ll – hopefully – see a green bar. That’s to say, it will be green if your SEO title is well-optimized. If it’s orange or red you should put some effort in improving it. As you can see, the SEO title has all kinds of weird %-signs in it. Don’t let this scare you off, I’ll tell you all about it later on in this post.
Every year, statistics and reports show that 70-80% of H1B jobs are filled before sponsor companies need to advertise them on the open market and before they need to openly advertise them on general US job sites like Monster and Careerbuilder etc. 
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Really well explained the difference between H1 and the SEO Title Tag. Many in our industry are confused with understanding this small but crucial difference. With these two I love the SEO title very much especially using in Yoast because it gives me the opportunity of playing with words, mincing it to create a catchy SEO title which ultimately helps in increasing the CTR on SERPs.
If you are missing a H1, you will need to add it. Your CMS provider should have instructions on their website showing you how to do this through your admin screens, or you can simply search the Internet for a tutorial. For example, if you are using WordPress, “add H1 tag in WordPress” should help.
If you want to see an example of a WordPress site that effectively uses this method, check out the National Flammable Safety Storage Association website.  You’ll notice that the NFSSA site’s homepage has an H2 surrounding the title of the website in the header, but an H1 around the post and page titles.
The rationale is that the blog title may be actually less important for search purposes than the description, which ties into the purpose of the site and is probably more closely related to the meta description (and more importantly potential search terms), and so on. The blog title already gets weighted pretty heavily anyway because it’s in the header (with an h2 tag) and also in the title tag in the html head.
Flash is dead, and hidden objects are or have been used for so many shady things that it’s just not worth having them on your most important page. Many HTML 5 techniques are available to deliver similar to flash experiences that work on desktop and mobile.
Some people think it’s best to have it right at the beginning. Unless those folks have seen the code that’s used to rank web pages, though, they’re just guessing or basing their analysis on personal experiences.
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I’m agree with you, the example of zappos is true. Except for H2 title for category : it’s depend the number of product and the name. If there are too many products with the same keyword that we want to rank in H2 title, Google can give a panda penalty.
To work in the USA on an H1B visa – it is very important to start your H1B job search as soon as possible to maximize your chances of obtaining one of this years H1B’s when the filing period opens. However, even if you miss the regular H1B quota, or the ADE H1B quota, all H1B cap-exempt jobs and transfers are Unlimited and can be obtained all year round, at any time.
Dividing up your content within a post can feature more than colorful and larger fonts. You can add graphics and styles to these section dividers to enhance the look of your site. Let’s look at two examples.
Clear explanation. I’ve noticed with some themes, sometimes there is a title tag hardcoded above the Yoast plugin. That way, the SEO title isn’t used by Google. Just removing that title tag in the template did solve that problem for me.
At this late date, we’re not 100% certain as to whether Google and company look specifically at header tags, or if the way that users respond to content with header tags has a larger impact on search rankings. It’s become a bit of a ‘chicken or the egg’ conundrum.
Many people want to replace their header with an image, but still leave the text there to meet accessibility standards and for search engines. You can leave the h1 and description in place by adding the following to your style.css header references or in the header.php template file style listed in the head section:
The lost opportunity in this argument is that both sides tend to focus on the direct relationship between an H1 tag and its ability to help a page rank by including a keyword. What is not often mentioned is the effect an H1 headline has on other ranking factors and overall user experience. Whichever school of thought you subscribe to, it is important to look at the indirect ranking effect of the H1 tag.
In spite of how optimized most WordPress themes are for search engines, there are still a few behind-the-scenes tweaks that webmasters can do to make their sites even more SEO-effective.  I recently discovered one easy-to-implement WordPress hack that might come in handy for some Fathom Blog readers.
Securing a dedicated server or VPS server for your website will enable you to not be classified with other potential spammers on your shared hosting IP. This IP address should also then be redirected to your home page.
The H1 tag is the most important heading because it’s the highest level tag that shows what your specific page is about. Search engines generally give this tag more weight over other headings, so it usually improves your search engine ranking when you use it correctly and in conjunction with other onsite SEO techniques.
I m working full time on H1 in US. My fiancee is in india and has a Btech with a full time 2 yrs MBA degree in marketing from india. She has plans to study after coming to US. What are her chances of doing a second MBA in US, if she has a decent GMAT score and 1.5 yrs teaching experience from an Engg. institute from India.
With SEO real estate being limited across the board, it’s important to utilize everything you have in your toolbox to give you a leg up on the competition and show search engines your page serves a purpose, especially if that purpose is something as specific as the hottest hot sauce, proven anti-snoring mouth guards or the fanciest of dog hats. Take the tips above and apply them to your site to help make your pages clearer for customers and search engines. If you have techniques that have worked for you in the past, let us know in the comments below!