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Many people want to replace their header with an image, but still leave the text there to meet accessibility standards and for search engines. You can leave the h1 and description in place by adding the following to your style.css header references or in the header.php template file style listed in the head section:
If you are missing a H1, you will need to add it. Your CMS provider should have instructions on their website showing you how to do this through your admin screens, or you can simply search the Internet for a tutorial. For example, if you are using WordPress, “add H1 tag in WordPress” should help.
If you have a really long title tag, you can expect that Google won’t display the whole thing in the SERPs. Instead, it will shorten the title and add ellipsis (“…”) to the end of the shortened version.
3. Can I have more than 1 header tag on the page?  Google will not penalize you, but one is preferred.  If you have a need for multiple titles, then perhaps it should be broken into multiple pages, or use one h1, or multiple h2’s.
You may want to format header tags like H1 and H2 as inline and prevent a break straight after them. Removing padding and margin does not remove the new line. By default, header tags take up all the horizontal space where they appear.
Of course, there are many in the industry that will argue that a keyword-targeted H1 will not help a page rank. In an online whiteboard session, Rand Fishkin described some tests that were run to see the importance of H1 text. These tests resulted in discovering that having a keyword simply in a bigger font had the same impact as formatting it with H1 tags.
On the other hand, if you opt for a strictly technical route and try to manipulate the search engines to give your site a good rank without regard for user experience, you can expect to fall flat on your face.
#3: Make sure that your H1s and H2s are descriptive. To see whether or not your H1s and H2s are useful or not, try writing them down on a piece of a paper in a brief list. For example, my list for this blog post would be as follows:
Initially, H1 tags SEO were primarily used whereas the H2 tags SEO were used lesser in comparison. However, with content saturating the internet, questions of how many h1 tags per page, how many h2 tags per page arose. This led to the use of alternatives to H1 and H2 heading tags i.e. H3, H4, H5, and H6. This article will discuss in detail about the header tags and how they should be used for SEO.
H1 tags are one element of optimizing your website but, if you get them wrong, it can be damaging to your site.  You never over-do your optimization but you should have your keywords listed in a compelling title.
H1 is recommended to be made more concise than Title, not exceeding the number of characters greater than 50. But there will not be a catastrophe if the headline is longer, when it is impossible to cram the whole essence into a designated amount.
If you have questions about using headings, or need help optimizing your website, contact your webmaster or contact us—we’ll be happy to review your site and assist you in optimizing your website to improve your search engine ranking.
If you tend to write long posts, using headings can separate the sections, announce a change in subject or just add a little artistic “space” or graphic element. Post section headings are created by you as you write your post. Generally, the h3 and h4 heading tags are used, though sometimes the h5 might also be included.
Following up is an important part of any effective job search. Many people find jobs by following up and making a personal impression. If you do not use professional services that do this for you, it will take hard work and motivation but it can pay a generous reward. For starters, your following up will illustrate that you are serious about the position and adamant about learning of their decision.
In the old days of SEO, online marketers ranked a web page by with keyword-stuffing. They just repeated the keyword as much as possible throughout the content so that Google would think it was relevant.
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View the source of that article. If you aren’t familiar with how to view source, you can usually do it by right-clicking on the article and selecting “View page source” from the context menu that appears.
As an International professional or student, when starting your “H1B job” search the preparation, the strategy, evaluating and selecting the best search method can often be confusing – where do you start ?
On this page, we’ll discuss how you can use H1 and header tags on your site to improve your search engine rankings, as well as better satisfy visitors to your website. We’ll also talk about how you can check your site for existing H1 tags, how other header tags may help with SEO, and offer a few other tips for SEO that may help those of you new to the practice of search engine optimization.
With SEO real estate being limited across the board, it’s important to utilize everything you have in your toolbox to give you a leg up on the competition and show search engines your page serves a purpose, especially if that purpose is something as specific as the hottest hot sauce, proven anti-snoring mouth guards or the fanciest of dog hats. Take the tips above and apply them to your site to help make your pages clearer for customers and search engines. If you have techniques that have worked for you in the past, let us know in the comments below!
The presence or lack of H1s and H2s impacts the behavior of site visitors. And as a consequence, search engines use this text (or lack thereof) to help determine what a site is about, and how well it should rank.
I’m agree with you, the example of zappos is true. Except for H2 title for category : it’s depend the number of product and the name. If there are too many products with the same keyword that we want to rank in H2 title, Google can give a panda penalty.
You are helping me a lot in taking my decision. thanks so much for this. My question is that if I apply F1 then can I continue to work on L1 and later do COS L1 to F1 if my company ask me to go back India.
If you’re using WordPress for your content management system (CMS) of choice, then you’re probably already using a great theme. In that case, your theme designer has set up an H1 style and you likely don’t need to do anything.
We’ve made the distinction that these hats are some of the finest available for purchase. If the company has a target demographic of people who pamper their pooches, we want to try and reach that target market with phrases that naturally relate to high class and luxury.
While the limit of links on your page may vary from industry to industry it is recommended that the average website try limit the number of links on their home page to under 150 links. This is so that the entire page /domain’s focus is not distributed to many lesser categories that may not be as important.
And: Use a meaningful H1/H2/…-structure which means you should have at least one H1 and if you want to use other levels (H2, H3,…) make sure of have at least two of them (in other words: you should have at least two H2 if you want to use it).
Thanks for the info, I applied it to my site. I was wondering how to go about resolving the issue with my h1 and h2 tags. I use the Socrates theme and so the coding in the style.css was quite different then above, but your info still gave me what I needed to figure it out and get the job done. Really appreciate the help.
Google has advanced its search parameters with semantic search with Google Hummingbird.  With semantic search, google can interpret your meaning by the use of your words instead of just plain addition of an out of context word as a keyword. Hummingbird will identify the intention of the phrase you use and related it to a keyword.
As described above Yoast SEO automatically generates SEO titles for you. That’s what the %% signs are about. We call these %%title%% signs, magic variables. These magic variables take certain pieces of information and put them together to form the SEO title. So, if you type %%title%% in the SEO template input field, the title of a post or page will appear. The %%sep%% will take the separator sign you’ve chosen – like the small bullet we use – and put it in the SEO title.
If a user is confident that they have found their answer, they will likely spend some time on the page, resulting in the “long click”. This illustrates how the H1 is not only a direct ranking factor (considering keyword usage), but also an indirect ranking factor by assisting in user engagement.

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H1 tags, for example, automatically drop any proceeding content to a new line, but this default style may be overridden with a simple CSS trick. A block element consumes the full width available and has a line break before and after it. An inline element only takes up as much width as needed and does not force line breaks.
Underscores frequently cause issues as people copy paste and can easily format the URL’s incorrectly. We have seen many a campaign burn hard cold cash at broken pages an 404 errors created specifically due to underscores being stripped by campaign systems or users.

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